Tips and Strategies for Setting Clear Expectations for your Employees

Cathie Leimbach • October 12, 2021

One of the most important roles you have as a manager is to set clear expectations for employee performance. Frustration and lowered performance frequently occur when you believe that your employees know what to do, but instead, they are looking for direction and clarity.

 

Your employees will appreciate knowing they are on the right track, or alternatively, exactly what they need to improve. Most employees appreciate knowing what to do and why. And they are less engaged when they do not have a clear understanding of what is required.

 

  • When developing expectations for performance, collaboration is critical. Your employees know best what the roadblocks to their success are. Allowing each employee to provide feedback and ask questions will increase clarity.

 

  • Have regular performance feedback sessions outside of your company’s formal review process, and make sure that performance expectations are in writing as well as shared verbally. 

 

  • Provide the purpose of each task and why it impacts the overall success of the company.

 

  • Determine what your expectations are. Include the why. And make sure they are clear and concise. For example:

o  Complete projects by a specific deadline so that the rest of your team can move forward with their tasks.

o  Follow up with clients within two business days, which will increase our client satisfaction.

o  Have a positive attitude, be open to feedback, and demonstrate a willingness to take input from your team members. This will create an environment where each team member can contribute to the overall project.

 

  • Minimize confusion by being crystal clear. Clearly communicate what is needed for success. For example,

o  Ensure new hires receive expectations in writing and take the time to get input and feedback to assure understanding.

o  Meet with each employee to discuss expectations, ask for feedback, and encourage questions.

o  Ensure that each employee understands your expectations and why they are essential.

 

  • Provide examples of why your expectations are important.  This will help each employee see how their performance fits into the bigger picture and help them feel their work matters.

o  Communicate why the expectations being set are important.

o  Break down the why of each expectation to minimize confusion.

o  Help each employee see how both they and the company benefit when they meet or exceed your expectations.

o  Being on time for work ensures operations run smoothly.

o  Keeping to project deadlines helps other team members complete their required work.

o  Displaying a positive attitude minimizes stress and keeps morale up among your team.

 

  • Get an agreement and a commitment from each employee.

o  Make sure that each of your employees understands and agrees to the expectations for their performance.

o  Document the expectations being outlined.

o  When performance falls below expectations, follow up immediately with the employee rather than wait for a formal review. This will help your employee understand the importance of their commitment and get on track in a timely manner.

 

Each of your employees wants to do a good job, understand how to be successful, and feel that their work and contribution matter. Setting clear expectations, getting buy-in from each employee, and providing consistent feedback will increase performance and employee engagement.

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.

Why Some Companies Attract More Job Applicants Than They Need

By Cathie Leimbach • May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants