Preparing for a Great 2024

Cathie Leimbach • December 26, 2023

The New Year is quickly approaching. Now is the time to think about how you are going to make it a great one.

Let’s start by briefly reflecting on 2023. What experiences contributed to your happiness and joy this year? What achievements helped you feel successful? What are your disappointments with 2023? What would you like more or less of in the coming year? Jot down what you would like to Continue doing, Stop doing, and Start doing in 2024. 

Then, set goals for the 3 most important things you wish to Continue and/or Start. Rather than having a goal to Stop something, it is best for the goal to be what you are going to Start doing to overcome the behavior that you wish to Stop. It is okay to set more than 3 goals, but it is important to work on just 3 or fewer change goals at once. Humans have limited will power so if we spread it thin over more than 3 change goals we may not achieve any of them.

Make your goals clear and vivid. Clear goals are SMART goals. They state Specifically what you want to achieve. If your goal is to improve your health, are you going to do it by eating better or being more physically active. Be sure the goal is Measurable such as working out for 1 hour per day, 5 days per week? Ask yourself if these things are Achievable for you. If your schedule is tight and you haven’t been exercising at all, maybe 20 minutes per day is a better goal for the first month. R is for Relevant. Does improving your health even matter to you? If you aren’t bought into being healthier you aren’t going to make exercise a priority. And set Time boundaries on your goal? Perhaps you will start on January 1 and be consistent at this goal every day of the month.

Also, making your goals vivid increases the chances of success. What will it look like and feel like on January 31 if you exercise every day? Jot down your answers and read them every day. Reminding yourself regularly that the reason you are going to the gym daily is to look trimmer and feel more energetic will increase your motivation to stick to your plan!

What are 3 goals you have for 2024? Is at least one of them a change goal – something you are going to start doing differently to improve at least one aspect of your life? Write your 3 priority goals down and post them where you will see them every day to keep you on track. Best wishes for 2024.

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.

Why Some Companies Attract More Job Applicants Than They Need

By Cathie Leimbach • May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants