Preparing for a Great 2024

Cathie Leimbach • December 26, 2023

The New Year is quickly approaching. Now is the time to think about how you are going to make it a great one.

Let’s start by briefly reflecting on 2023. What experiences contributed to your happiness and joy this year? What achievements helped you feel successful? What are your disappointments with 2023? What would you like more or less of in the coming year? Jot down what you would like to Continue doing, Stop doing, and Start doing in 2024. 

Then, set goals for the 3 most important things you wish to Continue and/or Start. Rather than having a goal to Stop something, it is best for the goal to be what you are going to Start doing to overcome the behavior that you wish to Stop. It is okay to set more than 3 goals, but it is important to work on just 3 or fewer change goals at once. Humans have limited will power so if we spread it thin over more than 3 change goals we may not achieve any of them.

Make your goals clear and vivid. Clear goals are SMART goals. They state Specifically what you want to achieve. If your goal is to improve your health, are you going to do it by eating better or being more physically active. Be sure the goal is Measurable such as working out for 1 hour per day, 5 days per week? Ask yourself if these things are Achievable for you. If your schedule is tight and you haven’t been exercising at all, maybe 20 minutes per day is a better goal for the first month. R is for Relevant. Does improving your health even matter to you? If you aren’t bought into being healthier you aren’t going to make exercise a priority. And set Time boundaries on your goal? Perhaps you will start on January 1 and be consistent at this goal every day of the month.

Also, making your goals vivid increases the chances of success. What will it look like and feel like on January 31 if you exercise every day? Jot down your answers and read them every day. Reminding yourself regularly that the reason you are going to the gym daily is to look trimmer and feel more energetic will increase your motivation to stick to your plan!

What are 3 goals you have for 2024? Is at least one of them a change goal – something you are going to start doing differently to improve at least one aspect of your life? Write your 3 priority goals down and post them where you will see them every day to keep you on track. Best wishes for 2024.

Culture Is Built in Conversations

By Cathie Leimbach • June 2, 2026
Most leaders want stronger culture. Less silo thinking. Better accountability. More ownership. Healthier teamwork. Higher engagement. But culture rarely changes because of posters, slogans, or mission statements. It changes through thousands of conversations leaders have every week. That’s one reason Jim Brown’s book, The Imperfect CEO , stands out. Rather than focusing on leadership image, the book centers on the real work of building trust-centered organizations. Shari Seckler, CEO of PenFinancial Credit Union, wrote:  “This book shows why collaboration and culture aren't soft – they're the backbone of lasting success.” Marc Jeffreys, President of Revision University, described it this way: “Jim Brown’s framework helps leaders foster environments where trust grows, purpose strengthens, and teams move forward together.” In our Conversational Management work, we consistently see that culture is shaped by how leaders handle everyday moments: difficult feedback missed expectations recognition conflict coaching conversations accountability discussions collaborative decision-making Employees usually decide whether they trust leadership based on these interactions far more than company messaging. That’s why books like The Imperfect CEO matter. They remind leaders that organizational health is not built through perfection. It is built through clarity, humility, consistency, and meaningful conversations repeated over time. If you lead people, this book deserves your attention. Order your copy today.

The Futility of Leadership Perfection

By Cathie Leimbach • May 26, 2026
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable.  The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!