How Committed are You?

Cathie Leimbach • September 20, 2022

At some time or other, we have all failed to keep a promise. We had good intentions to get together with someone, to complete a task, to initiate and finish a project.  But life got in the way. We failed to meet the goal because we weren’t fully committed to it.

What does it take to be committed enough to focus on our priorities and achieve our goals? Sangram Vajre believes that commitment requires three things: a crystal-clear mission or purpose, right-fit people, and a healthy culture.

A clear mission or purpose statement simply and accurately states the organization’s reason for being. It provides focus for the company’s, non-profit’s, or government agency’s work. It defines the destination with the intention that all of the organization’s resources will be dedicated to effectively and efficiently travelling in that direction. When the mission is crystal clear, everyone understands what it means, so they can spend all of their time on things that help them reach the destination.

Once there is clarity of direction, it is important to have the right people on the bus. It is important for managers to only hire people whose personal passions intersect with the organization’s mission. They look for fit between personal and organizational values. When there is alignment between the organization’s purpose and the preferences of its people, great things can be accomplished.  

Then, a healthy culture enables right-fit people to work together to achieve the clear mission. When the workplace environment encourages collaboration and respects everyone’s strengths, engagement and empowerment can flourish. People apply themselves and the organization excels.

How committed are you to doing your best to help your organization fulfill its purpose?  How does your organization rate regarding a clear mission, right-fit people, and a healthy culture? What is one thing you can be committed to that will improve its success? 

The Futility of Leadership Perfection

By Cathie Leimbach • May 26, 2026
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable.  The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.