Creating an Innovative Culture Will Help Your Company Succeed

Cathie Leimbach • November 30, 2021

When thinking about innovation, people often assume it is limited to brilliant people coming up with new products or disruptive ideas. While that is sometimes the case, creating a culture of innovation more frequently helps your organization adapt quickly to new challenges, thrive in unforeseen scenarios, and execute strategic objectives more effectively and efficiently.

 

Gallup reports that only 1 in 3 employees believe they are encouraged to bring forward ideas to improve their company’s products or services. Think about what that might mean for your company. Your employees who are doing the work aren’t encouraged to share how it can be done better. Not only does that lead to a loss of potential profit, but it also frustrates and disengages your most talented team members.

 

Creating an innovative culture requires a shift in thinking. Rather than creating a top-down approach, collaboration is encouraged and nurtured. Risk and failure are embraced as a part of the process. Your employees are provided opportunities to learn, contribute, and grow beyond their job description.  Everyone, from the CEO to the most junior staff person, is encouraged to contribute to your company’s success.  Even the most innovative employee is unlikely to contribute unless the culture supports innovation at every level.  This results in few robust solutions and approaches and diminishes engagement by your top talent.

 

Several years ago, the incoming CEO of Frito-Lay asked ALL the employees to think like a CEO. This motivated one of the janitors to learn more about the company and to develop a spicy snack food that his Hispanic friends would love. His home kitchen became a product innovation space as he and his wife developed and taste-tested spicy Cheetos.  The janitor shared his idea with the CEO. Flamin’ Hot Cheetos have generated 2 billion dollars of revenue for Frito-Lay and eventually Richard Montanez became the company’s product innovation leader.   

 

What would it mean if everyone on your team was clear about the long-term strategic objectives of your company? If they fully understood the goals of differentiating in the marketplace, providing the best product or service possible, and were infused with a sense of purpose? It would be a gamechanger in terms of productivity, profitability, and employee engagement.

 

Sounds good, but you are unsure how to start? Here are some beginning concepts:

 

  • Provide and reward collaboration.  Innovation occurs when every member of your company is involved in solving problems, overcoming challenges, and creating results. Great ideas come from anywhere. Reinforce the importance of collaboration and new ideas. Reward them. The more pronounced the support for collaboration and innovation from recognition to performance reviews, the more you will get.
  • Focus and communicate the big picture. President Kennedy’s space initiative was successful in part because of an inspirational goal. Apple has been successful because of its laser focus on customer experience.  Google’s approach to staff-driven innovation keeps its people engaged, happy, and motivated while helping the company achieve tremendous accomplishments. Zappos has grown, in part, because of its emphasis on every employee using innovative solutions to keep customers happy. Your employees will do more, and your company will be more profitable and productive if they have a sense of shared purpose.
  • Embrace risk and failure. An innovative culture encourages people to try new ideas, solutions, and approaches. Some will work. Some won’t.  And those “missteps” will show a better way to proceed. Let your employees know it is okay to fail. 

 

Consult your employees regularly and get their input in critical decisions geared towards your company’s success that directly impact their work. If their input isn’t accepted as the best path, let them know why in detail.

 

Remember that you win three ways when you foster innovation. 

  1. You get ideas, many of which are good. 
  2. Your employees are committed to executing ideas they have been involved in creating.
  3. You improve both engagement and feelings of inclusion.

 

 

 

Boost Your Focus with Cognitive Gears

By Cathie Leimbach • October 14, 2025
In his book, Regenerative Performance, author James Hewitt suggests thinking about your brainpower using the idea of cognitive gears. This simple idea can help you manage your energy and get more done without burning out. Just like a car, your mind has different gears: high, middle, and low. Learning to switch between them is key to working smarter. Understanding the Gears The high gear is for your toughest, most important work—the stuff that needs all your focus, like solving a hard problem or writing a detailed report. Use this gear when you have lots of energy and can block out all distractions. It's powerful, but you can’t stay in it for long; it drains your energy quickly.  The middle gear is your everyday speed. Think of it as "autopilot" for tasks that need less intense focus, such as checking emails, attending routine meetings, or working on familiar projects. You can stay in this gear for longer stretches, and it's where most of your day-to-day work happens. The low gear is for recovery and maintenance. This isn't about working at all! It's about taking breaks, moving your body, and doing activities that let your mind rest, like going for a walk or chatting with a co-worker. Using the low gear helps you recharge so you can shift back into middle or high gear when you need to. Drive Your Day Smarter The secret to regenerative performance is to be mindful of which gear you're in. Don’t try to do high-gear work all day. Schedule short, focused bursts in high gear, then shift to middle gear for less demanding tasks, and always make time for the low gear breaks. By consciously managing your cognitive gears, you'll improve your focus and keep your performance high without running out of gas. Want a quick visual reminder? Check out Cognitive Gears , summarizing these gears!

Better Leadership Starts with Belief

By Cathie Leimbach • October 7, 2025
Great leaders don’t just manage tasks—they build people up. Christine Caine’s leadership advice reminds us that believing in others is one of the most powerful things we can do. When leaders believe in people, they help unlock potential that might otherwise stay hidden. It’s not about perfection—it’s about possibility. Believing the best of others means choosing trust over suspicion. Instead of assuming someone will fail, assume they’ll rise. This mindset creates a culture of encouragement, not fear. People work harder when they know their leader sees their strengths and believes they can grow. Leadership isn’t about being the smartest person in the room. It’s about helping others shine. That starts with listening, showing respect, and giving people room to learn. Mistakes will happen—but leaders who believe in their team use those moments to teach, not tear down. Christine Caine’s approach is simple but powerful: speak life, not doubt. Expect excellence, but lead with grace. When leaders believe in people and believe the best of them, they build teams that are confident, creative, and committed. In the end, leadership is less about control and more about trust. And trust begins with belief in people. Want a quick visual summary? Check out Better Leadership Starts with Belief , for a clear, inspiring breakdown you can share with your team.