Creating an Innovative Culture Will Help Your Company Succeed

Cathie Leimbach • November 30, 2021

When thinking about innovation, people often assume it is limited to brilliant people coming up with new products or disruptive ideas. While that is sometimes the case, creating a culture of innovation more frequently helps your organization adapt quickly to new challenges, thrive in unforeseen scenarios, and execute strategic objectives more effectively and efficiently.

 

Gallup reports that only 1 in 3 employees believe they are encouraged to bring forward ideas to improve their company’s products or services. Think about what that might mean for your company. Your employees who are doing the work aren’t encouraged to share how it can be done better. Not only does that lead to a loss of potential profit, but it also frustrates and disengages your most talented team members.

 

Creating an innovative culture requires a shift in thinking. Rather than creating a top-down approach, collaboration is encouraged and nurtured. Risk and failure are embraced as a part of the process. Your employees are provided opportunities to learn, contribute, and grow beyond their job description.  Everyone, from the CEO to the most junior staff person, is encouraged to contribute to your company’s success.  Even the most innovative employee is unlikely to contribute unless the culture supports innovation at every level.  This results in few robust solutions and approaches and diminishes engagement by your top talent.

 

Several years ago, the incoming CEO of Frito-Lay asked ALL the employees to think like a CEO. This motivated one of the janitors to learn more about the company and to develop a spicy snack food that his Hispanic friends would love. His home kitchen became a product innovation space as he and his wife developed and taste-tested spicy Cheetos.  The janitor shared his idea with the CEO. Flamin’ Hot Cheetos have generated 2 billion dollars of revenue for Frito-Lay and eventually Richard Montanez became the company’s product innovation leader.   

 

What would it mean if everyone on your team was clear about the long-term strategic objectives of your company? If they fully understood the goals of differentiating in the marketplace, providing the best product or service possible, and were infused with a sense of purpose? It would be a gamechanger in terms of productivity, profitability, and employee engagement.

 

Sounds good, but you are unsure how to start? Here are some beginning concepts:

 

  • Provide and reward collaboration.  Innovation occurs when every member of your company is involved in solving problems, overcoming challenges, and creating results. Great ideas come from anywhere. Reinforce the importance of collaboration and new ideas. Reward them. The more pronounced the support for collaboration and innovation from recognition to performance reviews, the more you will get.
  • Focus and communicate the big picture. President Kennedy’s space initiative was successful in part because of an inspirational goal. Apple has been successful because of its laser focus on customer experience.  Google’s approach to staff-driven innovation keeps its people engaged, happy, and motivated while helping the company achieve tremendous accomplishments. Zappos has grown, in part, because of its emphasis on every employee using innovative solutions to keep customers happy. Your employees will do more, and your company will be more profitable and productive if they have a sense of shared purpose.
  • Embrace risk and failure. An innovative culture encourages people to try new ideas, solutions, and approaches. Some will work. Some won’t.  And those “missteps” will show a better way to proceed. Let your employees know it is okay to fail. 

 

Consult your employees regularly and get their input in critical decisions geared towards your company’s success that directly impact their work. If their input isn’t accepted as the best path, let them know why in detail.

 

Remember that you win three ways when you foster innovation. 

  1. You get ideas, many of which are good. 
  2. Your employees are committed to executing ideas they have been involved in creating.
  3. You improve both engagement and feelings of inclusion.

 

 

 

Are you Supporting Your Employees to Overcome Hurdles?

By Cathie Leimbach • September 8, 2026
For weeks, Mary had been frustrated with frequently occurring delays in shipping. During her one-on-one with her supervisor, she finally told him what was going on. He listened, asked questions, and said he would look into it. She left the meeting feeling encouraged. Maybe this situation would finally get resolved. A week later, her supervisor started their one-on-one by asking “So, what do you want to talk about today?” He didn’t mention what he had learned about the problem in shipping. “Of course not!,” she thought. “Nothing is going to change.” So, she sadly replied, “Nothing really. Everything’s fine.” Sometimes employees stop talking because experience has taught them that speaking up doesn’t make any difference. One-on-ones are an opportunity to change that. Give the employee a voice in what gets discussed. Help them address bottlenecks. Follow-up on your to dos from the conversation. It can be as simple as: “Last week we talked about the shipping problem. I checked into it, and here’s what I found out. A possible solution would be this .... How do think that might work? ... What other ideas do you have?” The message is clear: I heard you. I remembered. What you have to say matters. And when employees believe their concerns and ideas matter, they’re more likely to keep speaking up. Conversation is Where Leadership Happens™ What Workplace Conversation Are You Struggling With? Maybe an employee has stopped talking. Maybe you’re dealing with accountability, conflict, attendance, performance—or simply a conversation you’re not quite sure how to approach. Bring it to the FREE Workplace Conversations Clinic on September 21. Join Cathie Leimbach and other leaders to talk through real workplace people challenges, hear different perspectives, and get ideas for moving forward. Register Here 

Build Thinkers, Not Followers

By Cathie Leimbach • September 2, 2026
Many leaders don't set out to become the answer to every question. It happens gradually. Someone asks their leader how to do it because it's faster than figuring it out. Another employee waits because they don't want to make the wrong decision. Before long, you're answering questions your team should be able to answer on their own. The good news is that you don't have to be the answer to every question. You can build a team that thinks, solves problems, and takes ownership without you giving up appropriate control. Here are a few places to start: Ask Before You Answer When someone brings you a problem, don't start by giving them the solution. Instead, ask:  What do you think? What options have you considered? What would you do if I wasn't here? People grow when they think through problems—not when someone else thinks for them. Let Small Decisions Stay Small. Not every decision needs your approval. Look for low-risk opportunities where employees or supervisors can tell the employee to make the call themselves. Confidence grows with experience. Praise Initiative, Even When It's Imperfect. If people believe they'll be criticized every time they make a decision, they'll stop making them. When someone takes ownership, recognize their initiative. Coaching them to make a better decision is easier in the long run than making every decision yourself. Notice the Questions That Keep Coming Back. If you're answering the same questions week after week, don't just answer them faster. Ask why they're still being asked. The issue may not be your people. It may be an unclear expectation, an inconsistent process, lack of training, or a conversation that never happened. Helping people think for themselves doesn't happen in one meeting. It happens through dozens of everyday collaborative conversations that gradually build confidence, judgment, and ownership. Conversation is Where Leadership Happens™ You don't have to figure it all out alone. Bring your workplace people challenges to the FREE Workplace Conversations Clinic September 21. Join Cathie Leimbach and other leaders for a practical conversation about the people challenges you're facing—and leave with fresh perspectives you can put to work. Register HERE