Creating an Innovative Culture Will Help Your Company Succeed

Cathie Leimbach • November 30, 2021

When thinking about innovation, people often assume it is limited to brilliant people coming up with new products or disruptive ideas. While that is sometimes the case, creating a culture of innovation more frequently helps your organization adapt quickly to new challenges, thrive in unforeseen scenarios, and execute strategic objectives more effectively and efficiently.

 

Gallup reports that only 1 in 3 employees believe they are encouraged to bring forward ideas to improve their company’s products or services. Think about what that might mean for your company. Your employees who are doing the work aren’t encouraged to share how it can be done better. Not only does that lead to a loss of potential profit, but it also frustrates and disengages your most talented team members.

 

Creating an innovative culture requires a shift in thinking. Rather than creating a top-down approach, collaboration is encouraged and nurtured. Risk and failure are embraced as a part of the process. Your employees are provided opportunities to learn, contribute, and grow beyond their job description.  Everyone, from the CEO to the most junior staff person, is encouraged to contribute to your company’s success.  Even the most innovative employee is unlikely to contribute unless the culture supports innovation at every level.  This results in few robust solutions and approaches and diminishes engagement by your top talent.

 

Several years ago, the incoming CEO of Frito-Lay asked ALL the employees to think like a CEO. This motivated one of the janitors to learn more about the company and to develop a spicy snack food that his Hispanic friends would love. His home kitchen became a product innovation space as he and his wife developed and taste-tested spicy Cheetos.  The janitor shared his idea with the CEO. Flamin’ Hot Cheetos have generated 2 billion dollars of revenue for Frito-Lay and eventually Richard Montanez became the company’s product innovation leader.   

 

What would it mean if everyone on your team was clear about the long-term strategic objectives of your company? If they fully understood the goals of differentiating in the marketplace, providing the best product or service possible, and were infused with a sense of purpose? It would be a gamechanger in terms of productivity, profitability, and employee engagement.

 

Sounds good, but you are unsure how to start? Here are some beginning concepts:

 

  • Provide and reward collaboration.  Innovation occurs when every member of your company is involved in solving problems, overcoming challenges, and creating results. Great ideas come from anywhere. Reinforce the importance of collaboration and new ideas. Reward them. The more pronounced the support for collaboration and innovation from recognition to performance reviews, the more you will get.
  • Focus and communicate the big picture. President Kennedy’s space initiative was successful in part because of an inspirational goal. Apple has been successful because of its laser focus on customer experience.  Google’s approach to staff-driven innovation keeps its people engaged, happy, and motivated while helping the company achieve tremendous accomplishments. Zappos has grown, in part, because of its emphasis on every employee using innovative solutions to keep customers happy. Your employees will do more, and your company will be more profitable and productive if they have a sense of shared purpose.
  • Embrace risk and failure. An innovative culture encourages people to try new ideas, solutions, and approaches. Some will work. Some won’t.  And those “missteps” will show a better way to proceed. Let your employees know it is okay to fail. 

 

Consult your employees regularly and get their input in critical decisions geared towards your company’s success that directly impact their work. If their input isn’t accepted as the best path, let them know why in detail.

 

Remember that you win three ways when you foster innovation. 

  1. You get ideas, many of which are good. 
  2. Your employees are committed to executing ideas they have been involved in creating.
  3. You improve both engagement and feelings of inclusion.

 

 

 

Wrapping Up Your Year – Celebrate Your Wins

By Cathie Leimbach • December 16, 2025
As you’re wrapping presents this season, it’s also a great time to wrap up your year with intention. The end of the year offers a natural pause—a chance to reflect, appreciate, and celebrate the people who made a difference along the way. At work, we often move from one deadline to the next without stopping to say thank you. Take a moment to recognize your teammates. Maybe it’s the coworker who always had your back, or the leader who helped you stretch and grow. A sincere “thank you” or a short handwritten note can go a long way. It doesn’t need to be elaborate—just genuine. The same holds true in your personal life. When was the last time you told a friend or family member how much they mean to you? Between holiday plans and to-do lists, it’s easy to forget that our presence often matters more than any present. Every year brings both highs and lows. As this one comes to a close, choose to focus on what went right. Celebrate the small wins and acknowledge the people who supported you through the challenging moments. So, while you’re taping up gift boxes, take a little time to wrap up your year with gratitude. Send the text. Write the card. Let people know they’re valued. After all, the most meaningful gift you can give is helping someone feel truly appreciated. Want more simple, meaningful ways to express appreciation—without overspending?  👉 View Sharing Joy at Work Without Breaking the Bank for practical ideas you can use right away.

Connectional Intelligence: The Power Skill Behind Big Results

By Cathie Leimbach • December 9, 2025
In Erica Dhawan’s book, Get Big Things Done, she defines Connectional Intelligence as the ability to combine knowledge, networks, and relationships to drive meaningful results. In today’s busy workplace, it’s not just what you know—it’s how well you connect that turns good ideas into big outcomes. Strong Connectional Intelligence within a team strengthens workplace morale and productivity by impacting four key attributes of high-performance cultures: Value Visibly – People perform better when they know their contributions matter. Leaders who highlight strengths, acknowledge effort, and celebrate progress create a culture where great work becomes contagious. Communicate Carefully – In an age of nonstop messages, clarity is a competitive advantage. Thoughtful communication reduces confusion, prevents conflict, and ensures that everyone moves forward with shared understanding. Collaborate Confidently – Connectional Intelligence flourishes when people feel empowered to contribute. Confident collaboration means inviting diverse perspectives, leveraging individual superpowers, and creating space for smart problem-solving. Trust Totally – Trust is the anchor of all high-performing teams. When leaders show reliability, transparency, and empathy, people take risks, share ideas, and stay aligned toward common goals. Connectional Intelligence helps teams innovate faster, break down silos, and accomplish what truly matters. Want to learn more? Visit Erica Dhawan’s website to explore her full body of work and deepen your understanding of Connectional Intelligence.