Creating an Innovative Culture Will Help Your Company Succeed

Cathie Leimbach • November 30, 2021

When thinking about innovation, people often assume it is limited to brilliant people coming up with new products or disruptive ideas. While that is sometimes the case, creating a culture of innovation more frequently helps your organization adapt quickly to new challenges, thrive in unforeseen scenarios, and execute strategic objectives more effectively and efficiently.

 

Gallup reports that only 1 in 3 employees believe they are encouraged to bring forward ideas to improve their company’s products or services. Think about what that might mean for your company. Your employees who are doing the work aren’t encouraged to share how it can be done better. Not only does that lead to a loss of potential profit, but it also frustrates and disengages your most talented team members.

 

Creating an innovative culture requires a shift in thinking. Rather than creating a top-down approach, collaboration is encouraged and nurtured. Risk and failure are embraced as a part of the process. Your employees are provided opportunities to learn, contribute, and grow beyond their job description.  Everyone, from the CEO to the most junior staff person, is encouraged to contribute to your company’s success.  Even the most innovative employee is unlikely to contribute unless the culture supports innovation at every level.  This results in few robust solutions and approaches and diminishes engagement by your top talent.

 

Several years ago, the incoming CEO of Frito-Lay asked ALL the employees to think like a CEO. This motivated one of the janitors to learn more about the company and to develop a spicy snack food that his Hispanic friends would love. His home kitchen became a product innovation space as he and his wife developed and taste-tested spicy Cheetos.  The janitor shared his idea with the CEO. Flamin’ Hot Cheetos have generated 2 billion dollars of revenue for Frito-Lay and eventually Richard Montanez became the company’s product innovation leader.   

 

What would it mean if everyone on your team was clear about the long-term strategic objectives of your company? If they fully understood the goals of differentiating in the marketplace, providing the best product or service possible, and were infused with a sense of purpose? It would be a gamechanger in terms of productivity, profitability, and employee engagement.

 

Sounds good, but you are unsure how to start? Here are some beginning concepts:

 

  • Provide and reward collaboration.  Innovation occurs when every member of your company is involved in solving problems, overcoming challenges, and creating results. Great ideas come from anywhere. Reinforce the importance of collaboration and new ideas. Reward them. The more pronounced the support for collaboration and innovation from recognition to performance reviews, the more you will get.
  • Focus and communicate the big picture. President Kennedy’s space initiative was successful in part because of an inspirational goal. Apple has been successful because of its laser focus on customer experience.  Google’s approach to staff-driven innovation keeps its people engaged, happy, and motivated while helping the company achieve tremendous accomplishments. Zappos has grown, in part, because of its emphasis on every employee using innovative solutions to keep customers happy. Your employees will do more, and your company will be more profitable and productive if they have a sense of shared purpose.
  • Embrace risk and failure. An innovative culture encourages people to try new ideas, solutions, and approaches. Some will work. Some won’t.  And those “missteps” will show a better way to proceed. Let your employees know it is okay to fail. 

 

Consult your employees regularly and get their input in critical decisions geared towards your company’s success that directly impact their work. If their input isn’t accepted as the best path, let them know why in detail.

 

Remember that you win three ways when you foster innovation. 

  1. You get ideas, many of which are good. 
  2. Your employees are committed to executing ideas they have been involved in creating.
  3. You improve both engagement and feelings of inclusion.

 

 

 

What Problems Disappear When Leadership Gets Stronger?

By Cathie Leimbach • April 14, 2026
Most workplace issues don’t start big. They build slowly—through missed conversations, unclear expectations, and more people leave. That’s where disengagement shows up. And when it does, the cost is real: 78% higher absenteeism 51% higher turnover 63% more safety incidents These differences come from comparing the 25% of organizations with the strongest employee engagement to those in the bottom 25% (Gallup). And across the U.S., the bigger picture is hard to ignore— disengaged employees cost organizations nearly $2 trillion annually in lost productivity (Gallup). These aren’t just HR problems. They’re leadership problems. When people don’t feel connected, clear, or supported: They call off more More people quit Mistakes and risks increase The good news? These patterns are preventable. Strong leaders reduce these issues by: Addressing problems early Creating clarity instead of assumptions Having consistent, direct conversations Reinforcing expectations before things drift It’s not about doing more. It’s about leading differently—every day. A question to consider: Which of these challenges is quietly costing your organization the most right now? 👉 Join our upcoming Leadership Conversation on April 27th, 3:00 PM—this is not a webinar . This is a candid conversation with leaders comparing their employee engagement challenges and successes. Most organizations are tolerating more of this than they realize. The question is—are you?

What Changes When People Actually Feel Engaged?

By Cathie Leimbach • April 7, 2026
Most leaders don’t struggle because they don’t care. They struggle because engagement feels hard to influence. But when people are engaged, the impact is hard to ignore: 18% higher sales 23% higher profitability 70% higher wellbeing These differences come from comparing the 25% of organizations with the strongest employee engagement to those in the bottom 25% (Gallup). And the stakes are bigger than most realize— disengaged employees cost U.S. organizations nearly $2 trillion in lost productivity each year (Gallup). This isn’t about perks or programs. It’s about how people are led every day. Engaged teams are clearer on expectations. They feel supported. They know their work matters. And most importantly—those conditions don’t happen by accident. They’re created in conversations: Clarifying priorities Reinforcing what good looks like Checking for understanding Following through consistently Small leadership habits drive big business outcomes. A question to consider: Where could stronger day-to-day leadership conversations improve results in your team? 👉 Join our next 60-minute Leadership Conversation: Inspiring High Performance — Monday, April 27 th at 3:00 PM ET (this is not a webinar) It’s a small-group discussion with other leaders looking at a simple question: What’s actually driving engagement—and what’s quietly holding it back?  If a shift in leadership could impact sales, profitability, and wellbeing… it’s worth exploring what that might look like in your world.