When thinking about innovation, people often assume it is limited to brilliant people coming up with new products or disruptive ideas. While that is sometimes the case, creating a culture of innovation more frequently helps your organization adapt quickly to new challenges, thrive in unforeseen scenarios, and execute strategic objectives more effectively and efficiently.
Gallup reports that only 1 in 3 employees believe they are encouraged to bring forward ideas to improve their company’s products or services. Think about what that might mean for your company. Your employees who are doing the work aren’t encouraged to share how it can be done better. Not only does that lead to a loss of potential profit, but it also frustrates and disengages your most talented team members.
Creating an innovative culture requires a shift in thinking. Rather than creating a top-down approach, collaboration is encouraged and nurtured. Risk and failure are embraced as a part of the process. Your employees are provided opportunities to learn, contribute, and grow beyond their job description. Everyone, from the CEO to the most junior staff person, is encouraged to contribute to your company’s success. Even the most innovative employee is unlikely to contribute unless the culture supports innovation at every level. This results in few robust solutions and approaches and diminishes engagement by your top talent.
Several years ago, the incoming CEO of Frito-Lay asked ALL the employees to think like a CEO. This motivated one of the janitors to learn more about the company and to develop a spicy snack food that his Hispanic friends would love. His home kitchen became a product innovation space as he and his wife developed and taste-tested spicy Cheetos. The janitor shared his idea with the CEO. Flamin’ Hot Cheetos have generated 2 billion dollars of revenue for Frito-Lay and eventually Richard Montanez became the company’s product innovation leader.
What would it mean if everyone on your team was clear about the long-term strategic objectives of your company? If they fully understood the goals of differentiating in the marketplace, providing the best product or service possible, and were infused with a sense of purpose? It would be a gamechanger in terms of productivity, profitability, and employee engagement.
Sounds good, but you are unsure how to start? Here are some beginning concepts:
Consult your employees regularly and get their input in critical decisions geared towards your company’s success that directly impact their work. If their input isn’t accepted as the best path, let them know why in detail.
Remember that you win three ways when you foster innovation.