Your Employees’ Strengths Make Your Company Stronger and More Profitable
Cathie Leimbach • December 7, 2021
Focusing on employees’ strengths does more than engage workers and enrich their lives. It also makes good business sense. Gallup recently completed an extensive study of companies that have implemented strengths-based management practices.
By positioning employees to work from their strengths – doing what they do best – they have higher energy, less stress, and are six times more likely to be engaged at work.
Additional research provides a compelling business case for implementing a strengths intervention showing performance increases, which, even at the lower end, are impressive:
10%-19% increase in sales
14%-29% increase in profit
3%-7% increase in customer engagement
9%-15% in engaged employees
6 to 16 point decrease in turnover (in low turnover organizations)
26 to 72 point decrease in turnover (in high turnover organizations)
22%-59% decrease in safety incidents.
All employees have strengths – the unique combinations of talents, knowledge, skills, and practices that help them do their best daily. These strengths provide employees and employers with their greatest opportunity for success. And, the best way to do that is through their managers.
Wondering how to get started? Here are some best practices to begin moving into a strengths-based culture:
- It starts with leadership. When isolated departments implement strengths interventions, a limited impact can be achieved. When leaders make these interventions a strategic priority, change really happens. For example, when leaders push strengths through the entire organization, the potential for increased employee engagement and profitability multiples.
- Don’t assume your employees know their strengths. People often take their powerful talents for granted, may be unaware of them, or undervalue them because it comes so naturally. Spend time in conversations with employees to uncover their strengths and consider using standard assessments for a more detailed picture.
- Generate awareness and enthusiasm company-wide. Managers can communicate the company’s business strategy in terms of the company’s unique strengths. Employees use their strengths more when the strengths concepts are consistently communicated.
- Be mindful of strengths when creating project teams. Leaders need to create ways for all employees to increase their self-awareness; they should also employ tactics to ensure teams are assembled reflecting each individual’s innate talents.
- Use team meetings to help team members deepen their understanding of the strengths approach. Encourage them to be open with their fellow team members about their strengths and help them think strategically about how to complete a successful project using all of the members’ abilities and talents.
- Focus performance reviews on the recognition and development of employees’ strengths. A strengths-based approach is straightforward, appealing, and decisive. Conduct performance reviews that encourage and use each employee’s talents and offer development aligned with their strengths. Provide clear performance expectations and help employees set achievable but challenging goals based on their strengths.
Employees can’t completely avoid their weaknesses. However, instead of wasting too much time trying to improve in areas in which they are unlikely to succeed, form strategic partnerships and thoughtful processes that help them work around those weaknesses.
Higher employee engagement, increased profitability, lower turnover, and helping your employees make a difference based upon their talents to contribute to the organization’s goals and objectives will create greater success throughout each department and the company as a whole.
"I thought you knew I appreciated your work." Kate hadn't planned to say those words in a one-to-one. But when a team member told her, "I'm never quite sure whether you think I'm doing a good job," she was caught off guard. He was someone she relied on. He helped new colleagues settle in, handled difficult customers calmly, and often spotted problems before they got bigger. Of course she valued him. Then she tried to remember the last time she'd told him, and what she'd actually said. There was a quick "Thanks, everyone" at the end of a meeting. A "Great work" in a team email. But she couldn't recall ever telling him what she had noticed about his contribution. Kate had been worried about rising absences and a team that seemed less involved. Praise wouldn't explain or fix every issue. Still, this conversation raised a question she hadn't considered: how many people on her team were feeling their efforts weren’t noticed or appreciated? It's easy to assume people know we appreciate them, especially the ones who quietly get on with the job. We turn our attention to whatever needs fixing, and we don’t acknowledge the people who are doing good work. Meanwhile, people who never receive thanks start to wonder if they are noticed, pull back, stop offering their ideas, and start job hunting elsewhere. Try this week: Look for one contribution each person on your team is making . Tell them what you notice about their work and why it matters. Instead of simply saying, "Good job," try: "Thanks for staying ten minutes past shift change to walk Jamie through the new changeover on Line 3. She now knows exactly what to do instead of guessing." Three elements of meaningful praise are: Be specific. Name what they did and the effect it had. Keep it natural and proportionate. A quiet word can mean a lot. Recognition doesn’t have to be in front of the whole team. Let it stand on its own. Don’t add a "but" or a new request right after the positive feedback. Sincere, specific praise helps people feel seen. It builds rapport because you're showing you notice how they contribute, not just whether the task got done. And people are more likely to speak up and share ideas when they feel heard and connected to the people they work with. Conversation is Where Leadership Happens™ How often does your appreciation go unspoken? Join our Workplace Conversations Clinic on October 19, 3:00 to 3:30 PM, live on Zoom. You'll practice giving praise that feels natural and helps people feel valued. You'll also have the chance to practice other difficult workplace conversations, from raising concerns to working through disagreements. Reserve your place here!
“All good,” they said. But Sarah wasn’t so sure. In the team meeting, just two people did most of the talking. Team members who once offered ideas just waited for the meeting to end. Three people called in 'sick' on the day of our monthly planning and progress-review meeting. Today was just another day with her disengaged team. Sarah realized that whenever she asked others how things were going, she got the same response: “All good.” It never failed that within a day or two of what seemed like positive feedback, a problem surfaced. It might be that they didn't know how to proceed with a new project. Or they were trying to hide a mistake they made. Things definitely were not "All Good". Then, she thought about the questions she usually asked. “Everything on track?” “Will that be ready by Friday?” She wanted to know how her people were progressing with their work. But she had asked closed-ended questions, so she got brief responses that told her nothing. At her next one-to-one, she asked, “How have things been for you lately?” “Fine. Busy.” She almost moved on. But, instead, she dug a bit deeper. “What’s been making things especially busy?” This time, the answer was different. There were competing demands she hadn’t known about. A concern that had gone unspoken. And a feeling that nobody really talked anymore unless they needed help with something urgent. This one conversation provided important information. It gave her a place to start moving forward to improve engagement and results. If you can relate to Sarah's struggles, here are some tips to help you stay on top of how your employees' work is truly going. Absenteeism and disengagement can have many causes. We can't begin to understand them by accepting thoughtless answers. We need to create an environment where people feel comfortable sharing what’s really happening. Interpersonal rapport is essential. It grows through small moments: asking a thoughtful question, listening without rushing to solve a concern, remembering what someone said, and checking back. This week, try asking a couple of specific open-ended questions such as: “What’s been going well for you?" And "What’s been difficult?” Let the answers guide your next questions. Give the person room to share. Then, a few days later, follow up. “You mentioned the client report deadline was going to be hard to meet. How’s it going?” Then, "What help do you need?" When you take a few minutes for such check-ins, employees feel more supported than if you just ask, “How are you?”, as you are walking by. It indicates: I heard your concern. I remembered. I’m interested. I want you to succeed. Your team members are more likely to get involved, be honest with you, and share ideas when they feel heard and connected to the people they work with. Want to get more comfortable starting those conversations? Join our Workplace Conversations Clinic on October 19 to practice building interpersonal rapport through conversations that matter. Reserve your place → [registration link]
