Your Employees’ Strengths Make Your Company Stronger and More Profitable

Cathie Leimbach • December 7, 2021

Focusing on employees’ strengths does more than engage workers and enrich their lives. It also makes good business sense. Gallup recently completed an extensive study of companies that have implemented strengths-based management practices. 

 

By positioning employees to work from their strengths – doing what they do best – they have higher energy, less stress, and are six times more likely to be engaged at work. 

 

Additional research provides a compelling business case for implementing a strengths intervention showing performance increases, which, even at the lower end, are impressive:

10%-19% increase in sales

14%-29% increase in profit

3%-7% increase in customer engagement

9%-15% in engaged employees

6 to 16 point decrease in turnover (in low turnover organizations)

26 to 72 point decrease in turnover (in high turnover organizations)

22%-59% decrease in safety incidents.

 

All employees have strengths – the unique combinations of talents, knowledge, skills, and practices that help them do their best daily. These strengths provide employees and employers with their greatest opportunity for success.  And, the best way to do that is through their managers. 

 

Wondering how to get started? Here are some best practices to begin moving into a strengths-based culture:

  • It starts with leadership. When isolated departments implement strengths interventions, a limited impact can be achieved. When leaders make these interventions a strategic priority, change really happens. For example, when leaders push strengths through the entire organization, the potential for increased employee engagement and profitability multiples.
  • Don’t assume your employees know their strengths. People often take their powerful talents for granted, may be unaware of them, or undervalue them because it comes so naturally. Spend time in conversations with employees to uncover their strengths and consider using standard assessments for a more detailed picture.
  • Generate awareness and enthusiasm company-wide.  Managers can communicate the company’s business strategy in terms of the company’s unique strengths.  Employees use their strengths more when the strengths concepts are consistently communicated. 
  • Be mindful of strengths when creating project teams.  Leaders need to create ways for all employees to increase their self-awareness; they should also employ tactics to ensure teams are assembled reflecting each individual’s innate talents.
  • Use team meetings to help team members deepen their understanding of the strengths approach. Encourage them to be open with their fellow team members about their strengths and help them think strategically about how to complete a successful project using all of the members’ abilities and talents.
  • Focus performance reviews on the recognition and development of employees’ strengths. A strengths-based approach is straightforward, appealing, and decisive. Conduct performance reviews that encourage and use each employee’s talents and offer development aligned with their strengths. Provide clear performance expectations and help employees set achievable but challenging goals based on their strengths.

 

Employees can’t completely avoid their weaknesses. However, instead of wasting too much time trying to improve in areas in which they are unlikely to succeed, form strategic partnerships and thoughtful processes that help them work around those weaknesses. 

 

Higher employee engagement, increased profitability, lower turnover, and helping your employees make a difference based upon their talents to contribute to the organization’s goals and objectives will create greater success throughout each department and the company as a whole.

Wrapping Up Your Year – Celebrate Your Wins

By Cathie Leimbach • December 16, 2025
As you’re wrapping presents this season, it’s also a great time to wrap up your year with intention. The end of the year offers a natural pause—a chance to reflect, appreciate, and celebrate the people who made a difference along the way. At work, we often move from one deadline to the next without stopping to say thank you. Take a moment to recognize your teammates. Maybe it’s the coworker who always had your back, or the leader who helped you stretch and grow. A sincere “thank you” or a short handwritten note can go a long way. It doesn’t need to be elaborate—just genuine. The same holds true in your personal life. When was the last time you told a friend or family member how much they mean to you? Between holiday plans and to-do lists, it’s easy to forget that our presence often matters more than any present. Every year brings both highs and lows. As this one comes to a close, choose to focus on what went right. Celebrate the small wins and acknowledge the people who supported you through the challenging moments. So, while you’re taping up gift boxes, take a little time to wrap up your year with gratitude. Send the text. Write the card. Let people know they’re valued. After all, the most meaningful gift you can give is helping someone feel truly appreciated. Want more simple, meaningful ways to express appreciation—without overspending?  👉 View Sharing Joy at Work Without Breaking the Bank for practical ideas you can use right away.

Connectional Intelligence: The Power Skill Behind Big Results

By Cathie Leimbach • December 9, 2025
In Erica Dhawan’s book, Get Big Things Done, she defines Connectional Intelligence as the ability to combine knowledge, networks, and relationships to drive meaningful results. In today’s busy workplace, it’s not just what you know—it’s how well you connect that turns good ideas into big outcomes. Strong Connectional Intelligence within a team strengthens workplace morale and productivity by impacting four key attributes of high-performance cultures: Value Visibly – People perform better when they know their contributions matter. Leaders who highlight strengths, acknowledge effort, and celebrate progress create a culture where great work becomes contagious. Communicate Carefully – In an age of nonstop messages, clarity is a competitive advantage. Thoughtful communication reduces confusion, prevents conflict, and ensures that everyone moves forward with shared understanding. Collaborate Confidently – Connectional Intelligence flourishes when people feel empowered to contribute. Confident collaboration means inviting diverse perspectives, leveraging individual superpowers, and creating space for smart problem-solving. Trust Totally – Trust is the anchor of all high-performing teams. When leaders show reliability, transparency, and empathy, people take risks, share ideas, and stay aligned toward common goals. Connectional Intelligence helps teams innovate faster, break down silos, and accomplish what truly matters. Want to learn more? Visit Erica Dhawan’s website to explore her full body of work and deepen your understanding of Connectional Intelligence.