Clarity Builds Trust

Cathie Leimbach • July 12, 2022

“People trust the clear and mistrust the ambiguous,” says David Horsager. “Everything of value is built on trust, … and the root of most problems is a lack of trust.”

The foundation on which trust is built is clarity. We don’t trust an organization to be ethical if we aren’t clear on its values and how it serves its customers. We don’t trust that our manager will be satisfied with our work if we aren’t clear on what she expects us to accomplish. We don’t trust that our unexpected medical expenses will be covered by insurance if we aren’t clear about our workplace benefits.

A clear vision and mission supported by clarity around core values unifies team members. When everyone is working towards the same outcomes and is committed to the same standards, they are more likely to trust that their colleagues will fulfill their roles.

When employees know precisely what they are expected to accomplish each day and are clear about how to get the desired results, they trust that they can succeed and their efforts will be valued. This builds workplace morale.

When managers and peers acknowledge what an individual is doing well and give specific feedback on how they could improve their performance, employees know what to keep doing and what changes to make to be even more effective. This increases a team member’s trust in having a secure job.

On the other hand, when employees aren’t certain which work is most important this week or today and don’t feel confident that they are doing their job correctly, they may worry about the security of their job. They may not trust that their supervisor cares about their success at work. This often decreases energy, productivity, workplace satisfaction, and attendance.  In turn, it weakens morale and trust.

Achieving clarity requires leaders to agree on the organization’s focus and priorities and put their decisions in writing. Expectations must be communicated to everyone involved, ideally both orally and in writing. It is best when supervisors ask employees daily to state their current priorities to ensure accurate communication.

Leadership clarity is the foundation of employee productivity and workplace success. How clearly are you communicating? What level of trust are you generating in your organization?

Feedback Isn't a Download. It's a Dialogue.

By Cathie Leimbach • July 14, 2026
Most leaders know they should give feedback. Yet many avoid it. Not because they don't care, but because they worry they'll discourage someone, create conflict, or say the wrong thing. Unfortunately, when feedback is delayed, vague, or avoided, employees don't feel supported—they feel uncertain. Research highlighted in a recent McKinsey Quarterly article found that employees who receive regular, specific feedback are significantly more engaged than those who don't. The problem isn't that employees dislike feedback. They dislike feedback that feels judgmental, unclear, or disconnected from their growth. The strongest leaders understand something important: Feedback isn't a download. It's a dialogue. When leaders approach feedback as an employee development conversation rather than a list of mistakes, people become more open to hearing hard truths and more motivated to improve. Effective feedback communicates two powerful messages at the same time: I respect you. I believe you can grow. That combination changes everything. The best leaders don't simply evaluate past performance; they help employees see future potential. Rather than focusing only on what went wrong, they provide feedforward —guidance on what someone can do to become even more successful. High-performing organizations understand a simple truth: Improvement requires input. The question for leaders isn't whether to give feedback. It's whether our feedback leaves people feeling smaller—or stronger. Feedback doesn't change people. Better conversations do. Download our one-page guide: 5 Practices That Turn Feedback Into Growth Learn five practical ways to make every feedback conversation more productive, more encouraging, and more likely to inspire lasting growth. Conversation is where leadership happens

Performance Conversations: Clarity Is Kindness

By Cathie Leimbach • July 7, 2026
Most leaders want better performance. They want employees who take ownership, meet expectations, solve problems, and continue growing. Yet many leaders seldom initiate performance conversations – and when they do, it doesn’t go well. Leaders often hesitate because they fear discouraging people. Employees, meanwhile, don't know if they are missing the target. This can be costly. Research highlighted in McKinsey's Courageous Conversations article found that organizations with strong performance practices are four times more likely to outperform their peers. Yet fewer than one-third of employees believe performance reviews actually help them improve. The problem is not just a lack of performance conversations. It's a lack of clarity. The article points to a simple but powerful distinction: separate the hardware of performance from the software of performance. The hardware includes facts, goals, KPIs, commitments, timelines, and standards. The software includes tone, timing, relationships, empathy, and intent. When leaders clearly explain the facts while delivering them with care and respect, employees become more receptive to improvement. Strong leaders don't judge people—they diagnose work.  They focus on behaviors, actions, and results rather than character. They clarify expectations, provide coaching, and create frequent opportunities for alignment. In high-performing cultures, clarity isn't viewed as criticism. It is viewed as support. As the article notes, "Clarity is a kindness, and ambiguity is a burden." Employees deserve to know where they stand, what success looks like, and how to improve. When leaders provide that clarity with dignity and respect, performance conversations become growth conversations. And growth is where better results begin. Download the Performance Conversations: Hardware & Software Checklist for Leaders and learn how to have everyday performance discussions that include opportunities for growth, accountability, and stronger results.