Clarity Builds Trust

Cathie Leimbach • July 12, 2022

“People trust the clear and mistrust the ambiguous,” says David Horsager. “Everything of value is built on trust, … and the root of most problems is a lack of trust.”

The foundation on which trust is built is clarity. We don’t trust an organization to be ethical if we aren’t clear on its values and how it serves its customers. We don’t trust that our manager will be satisfied with our work if we aren’t clear on what she expects us to accomplish. We don’t trust that our unexpected medical expenses will be covered by insurance if we aren’t clear about our workplace benefits.

A clear vision and mission supported by clarity around core values unifies team members. When everyone is working towards the same outcomes and is committed to the same standards, they are more likely to trust that their colleagues will fulfill their roles.

When employees know precisely what they are expected to accomplish each day and are clear about how to get the desired results, they trust that they can succeed and their efforts will be valued. This builds workplace morale.

When managers and peers acknowledge what an individual is doing well and give specific feedback on how they could improve their performance, employees know what to keep doing and what changes to make to be even more effective. This increases a team member’s trust in having a secure job.

On the other hand, when employees aren’t certain which work is most important this week or today and don’t feel confident that they are doing their job correctly, they may worry about the security of their job. They may not trust that their supervisor cares about their success at work. This often decreases energy, productivity, workplace satisfaction, and attendance.  In turn, it weakens morale and trust.

Achieving clarity requires leaders to agree on the organization’s focus and priorities and put their decisions in writing. Expectations must be communicated to everyone involved, ideally both orally and in writing. It is best when supervisors ask employees daily to state their current priorities to ensure accurate communication.

Leadership clarity is the foundation of employee productivity and workplace success. How clearly are you communicating? What level of trust are you generating in your organization?

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.

Why Some Companies Attract More Job Applicants Than They Need

By Cathie Leimbach • May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants