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Vision Provides a Clear Target

Cathie Leimbach • January 20, 2025

Ari Weinzweig, co-founder of Zingerman's, takes vision statements seriously. For him, a vision statement is not just a few lines; it’s often a page or two long, painting a vivid and inspiring picture of the future. He believes that a good vision should describe what people will see and feel when they achieve their goals. It should include details about the environment, the atmosphere, and the experiences that make it special.


Creating a powerful vision is essential for success. It needs to be inspiring and strategically sound, guiding everyone involved toward a common goal. Ari emphasizes that writing down this vision is just the first step. It’s equally important to communicate it effectively so that everyone understands and shares the excitement.


Now, Ari trains others to develop their own vision statements that inspire success. He encourages people to think deeply about their dreams and aspirations, helping them craft visions that motivate and unite their teams. By focusing on a clear, inspiring vision, individuals and organizations can create a strong sense of purpose and direction. Ari Weinzweig’s approach reminds us that a well-crafted vision can be a powerful tool for achieving great things.



As you step into 2025, take an hour or two in a quiet, comfortable place to think about what would make the year ahead your best year yet. What do you want your spiritual life to be like? Your home life? Your work life? If you had an ideal life, what would that feel like? What would you experience? What would you accomplish? Jot down your answers to these questions and review them every day. Staying focused on the important things in your life, will bring more joy to you and enable you to show more love to others. May focusing on your Vision help you experience a Happy New Year!

Building Trust and Confidence in Professional Relationships

By Cathie Leimbach • March 11, 2025
Trust is like the glue that holds a team together and makes it thrive. When people on a team trust each other, it's like they're saying, "Hey, I've got your back." This trust lets everyone bring their best ideas and skills to the table without worrying about being judged or overshadowed. When you feel trusted at work, you're more likely to take risks and share new ideas. You're not afraid to step up when challenges arise. This kind of environment isn't just productive; it's where problems get solved in ways no one person could do alone. But trust isn't a one-way street. It's about finding that balance. The best professionals know how to be open and vulnerable while also setting clear boundaries. They understand when to give trust as a way to build strong relationships and when to protect themselves from being taken advantage of. The key is finding that sweet spot: trusting enough to foster collaboration and teamwork but also staying grounded to navigate professional relationships wisely. This balance creates a workplace where people feel safe to speak up and take risks, yet everyone is accountable for their actions. Trust isn't just nice to have—it's essential for a thriving team and a successful career.  👉 For additional tips on building trust, check out David Horsager’s 8 Pillars of Trust from his book The Trust Edge: David Horsager’s 8 Pillars of Trust (PDF)

Making Change Stick

By Cathie Leimbach • March 4, 2025
Change is one of those things that’s easier said than done, right? We all love the idea of progress and innovation, but when it comes down to actually shaking things up in our workplaces—well, let's just say not everyone is on board from the get-go. Did you know that around 70% of the time, those big change efforts in organizations flop? It’s not because people hate new ideas. It’s more about feeling unsure when things aren’t predictable anymore. We like our routines! So, how do you actually make change stick? Well, it’s all about how you sell it. Leaders need to really explain why these changes matter, not just for the company’s bottom line, but for everyone involved. Keeping everyone in the loop and being straight-up about what’s happening can build trust and calm those nerves. Here’s the secret sauce: get your team involved early on. Show them some quick wins to get everyone excited. And don’t ignore the stuff that’s gonna hurt a bit—acknowledge those losses and help people through them. Oh, and don’t forget the training and support they need to actually succeed in this new setup. The best changes aren’t about tearing everything down and starting over. They’re about building on what’s already great and moving toward something even better. When people feel like they’re part of the plan, not just watching it happen, that’s when magic really starts to happen.  So, think about it: how does your company handle change? Got a game plan for making sure your leaders and teams are all on the same page? If you’re looking to level up your leadership skills and tackle change head-on, drop Cathie a line at cathie@agonleadership.com or shoot a text to 440-320-3113 with “Workplace Leadership” in the subject line. Let’s chat about how to make your next big change a smooth ride for everyone involved.
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