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Vision Provides a Clear Target

Cathie Leimbach • January 20, 2025

Ari Weinzweig, co-founder of Zingerman's, takes vision statements seriously. For him, a vision statement is not just a few lines; it’s often a page or two long, painting a vivid and inspiring picture of the future. He believes that a good vision should describe what people will see and feel when they achieve their goals. It should include details about the environment, the atmosphere, and the experiences that make it special.


Creating a powerful vision is essential for success. It needs to be inspiring and strategically sound, guiding everyone involved toward a common goal. Ari emphasizes that writing down this vision is just the first step. It’s equally important to communicate it effectively so that everyone understands and shares the excitement.


Now, Ari trains others to develop their own vision statements that inspire success. He encourages people to think deeply about their dreams and aspirations, helping them craft visions that motivate and unite their teams. By focusing on a clear, inspiring vision, individuals and organizations can create a strong sense of purpose and direction. Ari Weinzweig’s approach reminds us that a well-crafted vision can be a powerful tool for achieving great things.



As you step into 2025, take an hour or two in a quiet, comfortable place to think about what would make the year ahead your best year yet. What do you want your spiritual life to be like? Your home life? Your work life? If you had an ideal life, what would that feel like? What would you experience? What would you accomplish? Jot down your answers to these questions and review them every day. Staying focused on the important things in your life, will bring more joy to you and enable you to show more love to others. May focusing on your Vision help you experience a Happy New Year!

By Cathie Leimbach February 11, 2025
Today's workplaces are changing, and managers play a key role in increasing workplace morale and productivity. Research shows that managers impact 70% of what affects how engaged and effective employees are. Surveys show many employees are dissatisfied. They say that expectations are unclear, they don’t feel respected by management, they don’t get enough training, and they don't see how their work matters. With the increasing number of seniors and fewer people in the workforce, increased productivity is essential. Strong leadership is more important than ever. Managers need to develop skills to help their teams succeed. This includes: • Setting clear goals, • Showing appreciation, • Providing good training, and • Helping employees see the purpose of their work. The innovative Conversational Management program helps managers build these leadership skills. It focuses on the leadership practices which boost engagement and productivity. Managers can participate in a virtual Test Drive to see how these strategies can improve teamwork and performance. If you want better results and productivity, REGISTER HERE to join a Test Drive and learn about this highly effective leadership approach! 
By Cathie Leimbach February 4, 2025
Rory Vaden, a well-known author and speaker, highlights a common challenge many face: avoiding hard tasks or jobs we don’t enjoy. This avoidance can be one of the biggest barriers to achieving our goals. Instead of tackling these important tasks, we often find ourselves busy with less significant activities, distracting ourselves without even realizing it. Many people fall into the trap of responding to urgent tasks and interruptions, which can lead us away from what truly matters. For example, we might spend hours answering emails or checking social media, thinking we’re being productive, but we’re actually avoiding the important work that needs to be done. To overcome this challenge, Vaden suggests being disciplined about our time. One effective strategy is to decide to tackle important tasks early in the day when our energy and focus are at their peak. By prioritizing these tasks, we set ourselves up for success and make significant progress toward our goals.  Staying focused on what matters most is essential for high achievement. With practice, we can learn to recognize our avoidance behaviors and develop habits that help us stay on track, ensuring we use our time and energy wisely to accomplish what truly counts.
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