Understanding the Decisive Behavioral Style

Cathie Leimbach • August 10, 2021

Being aware of your and your employees' primary and backup workplace behavior styles will make you a better leader. This self-awareness helps you to:

  • more quickly engage and motivate each of your employees
  • recognize your own strengths and weaknesses
  • communicate more effectively with each employee by tailoring conversations to fit their workplace behavioral style.

 

When someone’s primary behavioral work style is decisive they tend to blend a low level of emotional responsiveness with a relatively high degree of assertiveness. Individuals with this behavioral style tend to make decisions using logical analysis, weighing the pros and cons objectively. They prefer to focus on possibilities and the big picture.

 

Members of your team with Decisive as their primary work style tend to have the following strengths:

  • goal-oriented
  • achievement-driven
  • independent
  • analytical
  • conceptual
  • inventive
  • logical

 

They will take their time to concentrate and give correct answers. Challenges, variety, and change are enjoyed and keep them motivated and engaged.

 

Limitations to the Decisive work style include:

  • impatience
  • insensitivity
  • becoming bored by routine and details
  • demanding
  • blunt
  • poor listeners

 

Leaders with this Decisive style will benefit from being aware of their limitations and becoming conscious of modifying communication, practicing better listening skills, and effectively connecting with team members who have other work styles. 

 

Management effectiveness can be improved by practicing different ways of communicating with their employees. For example:

 

Rather than saying "Ok, let's just get this done now" to the team (impatient and demanding),

Do this instead. "I would like to get this completed by next Thursday. What do you need from me to reach that goal?

 

Rather than saying, "You are just not doing a good job" (both blunt and insensitive)

Do this instead using open-ended questions. "I have noticed that you have been having difficulties meeting deadlines. What has been causing you to miss deadlines? How I can help?"

 

There are challenges with the Decisive work style. These employees may find it difficult to interact effectively within their team. Because they want to get to the point quickly, they may not listen well to other team members. Their results-oriented and competitive nature can shut down the contribution of other co-workers.

 

Coaching these employees will almost always include helping them learn more effective communication strategies. Because they are logic-based and analytical, provide reasons why communicating differently with their team members will be beneficial. 

 

Make sure that they are in a right-fit position within the team. Employees with the Decisive work style make outstanding researchers and can strengthen the team by contributing their analytical perspective and objectivity. Positioned correctly, the rest of the team will value the input provided.

 

Providing feedback on the quality of their work will be motivating and keep these employees engaged. Recognize their capabilities and ideas. Give them opportunities to learn and build competencies and logical processes.

 

Because Decisive employees can become bored by routines, make sure that they are consistently challenged and able to explore new ideas and options.

Culture Is Built in Conversations

By Cathie Leimbach • June 2, 2026
Most leaders want stronger culture. Less silo thinking. Better accountability. More ownership. Healthier teamwork. Higher engagement. But culture rarely changes because of posters, slogans, or mission statements. It changes through thousands of conversations leaders have every week. That’s one reason Jim Brown’s book, The Imperfect CEO , stands out. Rather than focusing on leadership image, the book centers on the real work of building trust-centered organizations. Shari Seckler, CEO of PenFinancial Credit Union, wrote:  “This book shows why collaboration and culture aren't soft – they're the backbone of lasting success.” Marc Jeffreys, President of Revision University, described it this way: “Jim Brown’s framework helps leaders foster environments where trust grows, purpose strengthens, and teams move forward together.” In our Conversational Management work, we consistently see that culture is shaped by how leaders handle everyday moments: difficult feedback missed expectations recognition conflict coaching conversations accountability discussions collaborative decision-making Employees usually decide whether they trust leadership based on these interactions far more than company messaging. That’s why books like The Imperfect CEO matter. They remind leaders that organizational health is not built through perfection. It is built through clarity, humility, consistency, and meaningful conversations repeated over time. If you lead people, this book deserves your attention. Order your copy today.

The Futility of Leadership Perfection

By Cathie Leimbach • May 26, 2026
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable.  The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!