Behavioral Styles Can Make or Break Your Team

Cathie Leimbach • August 2, 2021

Do you ever experience this? Teams that aren’t effective, even though the members are talented. Conversations that go off track, no matter how hard you try to communicate. There’s one employee you can’t get through to no matter how hard you try. You are left with one question – why isn’t this working?

 

Here’s the thing. All of us have our own behavioral style. How do we communicate with others? Are we productive on our own, or need to be motivated? Do we question things or follow directions? 

 

Behavioral style is a pattern of habits and behaviors that can be observed. It is how you handle tasks and interact with other people. And behavioral styles impact productivity and how each of your employees interacts with their colleagues.

 

So why does it matter? Understanding how we approach the goals and tasks in front of us versus our employees’ approach helps us be better leaders. When we build teams based upon the team members’ behavioral styles, they are stronger and more productive. Creating a culture that is sensitive to how each colleague is wired decreases misunderstandings and increases productivity.

 

There are four styles outlined below. Most of us have a primary and secondary style, with bits and pieces from other styles appearing from time to time.  We rely mainly on our primary style to achieve our workplace tasks and goals. It explains 50% of how we behave at work. We exercise our secondary style when the primary style is not achieving our desired results. Our primary and secondary styles together explain 80% of our behavior. When we understand our own style and the style of each of our employees and colleagues, we can lead and work together more effectively. 

 

The Decisive Style blends a low level of emotional responsiveness with a high degree of assertiveness. People with this work style tend to be task-oriented, know where they are going and what they want. They get to the point quickly, are pragmatic and results-oriented. Limitations include impatience, being demanding, poor listening skills, and being quickly bored by routines and details.

 

The Expressive Style blends a high level of emotional responsiveness and assertiveness. People with this work style look at the big picture, often taking fresh and creative approaches to problems. They are willing to take risks to seize opportunities. They thrive in interactive situations, and their ability to charm, persuade, excite, and inspire people can be a strong motivating factor. Limitations include being unrealistic, not detail oriented, reactive, excitable, and having a tendency to listen to feelings more than logic.

 

The Steady Style combines higher than average responsiveness with comparatively low levels of assertiveness. Individuals with this style tend to be sympathetic to the needs of others and are sensitive to what lies beneath someone’s outward behavior. They are most likely to use empathy and understanding in interpersonal problem-solving situations. Limitations include being over accommodating, avoiding conflict, and resistance to change.

 

The Analytical Style tends to take a precise, deliberate, and systematic approach to work. They usually gather and evaluate a lot of data before acting. They are self-controlled, cautious, and prefer analysis over emotion. Limitations include being too hard on themselves, critical of others, overly cautious, and indecisive without “all” of the facts. 

 

Each behavioral style contributes to your organization. Understanding yours and adapting it to meet team members where they are helps you communicate and lead more effectively. Helping your employees understand their style increases productivity, improves communication, and builds more effective teams.

The Futility of Leadership Perfection

By Cathie Leimbach • May 26, 2026
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable.  The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.