Behavioral Styles Can Make or Break Your Team

Cathie Leimbach • August 2, 2021

Do you ever experience this? Teams that aren’t effective, even though the members are talented. Conversations that go off track, no matter how hard you try to communicate. There’s one employee you can’t get through to no matter how hard you try. You are left with one question – why isn’t this working?

 

Here’s the thing. All of us have our own behavioral style. How do we communicate with others? Are we productive on our own, or need to be motivated? Do we question things or follow directions? 

 

Behavioral style is a pattern of habits and behaviors that can be observed. It is how you handle tasks and interact with other people. And behavioral styles impact productivity and how each of your employees interacts with their colleagues.

 

So why does it matter? Understanding how we approach the goals and tasks in front of us versus our employees’ approach helps us be better leaders. When we build teams based upon the team members’ behavioral styles, they are stronger and more productive. Creating a culture that is sensitive to how each colleague is wired decreases misunderstandings and increases productivity.

 

There are four styles outlined below. Most of us have a primary and secondary style, with bits and pieces from other styles appearing from time to time.  We rely mainly on our primary style to achieve our workplace tasks and goals. It explains 50% of how we behave at work. We exercise our secondary style when the primary style is not achieving our desired results. Our primary and secondary styles together explain 80% of our behavior. When we understand our own style and the style of each of our employees and colleagues, we can lead and work together more effectively. 

 

The Decisive Style blends a low level of emotional responsiveness with a high degree of assertiveness. People with this work style tend to be task-oriented, know where they are going and what they want. They get to the point quickly, are pragmatic and results-oriented. Limitations include impatience, being demanding, poor listening skills, and being quickly bored by routines and details.

 

The Expressive Style blends a high level of emotional responsiveness and assertiveness. People with this work style look at the big picture, often taking fresh and creative approaches to problems. They are willing to take risks to seize opportunities. They thrive in interactive situations, and their ability to charm, persuade, excite, and inspire people can be a strong motivating factor. Limitations include being unrealistic, not detail oriented, reactive, excitable, and having a tendency to listen to feelings more than logic.

 

The Steady Style combines higher than average responsiveness with comparatively low levels of assertiveness. Individuals with this style tend to be sympathetic to the needs of others and are sensitive to what lies beneath someone’s outward behavior. They are most likely to use empathy and understanding in interpersonal problem-solving situations. Limitations include being over accommodating, avoiding conflict, and resistance to change.

 

The Analytical Style tends to take a precise, deliberate, and systematic approach to work. They usually gather and evaluate a lot of data before acting. They are self-controlled, cautious, and prefer analysis over emotion. Limitations include being too hard on themselves, critical of others, overly cautious, and indecisive without “all” of the facts. 

 

Each behavioral style contributes to your organization. Understanding yours and adapting it to meet team members where they are helps you communicate and lead more effectively. Helping your employees understand their style increases productivity, improves communication, and builds more effective teams.

Culture Is Built in Conversations

By Cathie Leimbach • June 2, 2026
Most leaders want stronger culture. Less silo thinking. Better accountability. More ownership. Healthier teamwork. Higher engagement. But culture rarely changes because of posters, slogans, or mission statements. It changes through thousands of conversations leaders have every week. That’s one reason Jim Brown’s book, The Imperfect CEO , stands out. Rather than focusing on leadership image, the book centers on the real work of building trust-centered organizations. Shari Seckler, CEO of PenFinancial Credit Union, wrote:  “This book shows why collaboration and culture aren't soft – they're the backbone of lasting success.” Marc Jeffreys, President of Revision University, described it this way: “Jim Brown’s framework helps leaders foster environments where trust grows, purpose strengthens, and teams move forward together.” In our Conversational Management work, we consistently see that culture is shaped by how leaders handle everyday moments: difficult feedback missed expectations recognition conflict coaching conversations accountability discussions collaborative decision-making Employees usually decide whether they trust leadership based on these interactions far more than company messaging. That’s why books like The Imperfect CEO matter. They remind leaders that organizational health is not built through perfection. It is built through clarity, humility, consistency, and meaningful conversations repeated over time. If you lead people, this book deserves your attention. Order your copy today.

The Futility of Leadership Perfection

By Cathie Leimbach • May 26, 2026
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable.  The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!