Supporting People to Fulfill High Expectations

Cathie Leimbach • February 7, 2022

Believing the best of people usually brings out the best in people. When you tell people what you expect, you believe in their capacity to meet your expectations, and they feel valued, they will be motivated to fulfill high expectations. But, when people don’t know what you expect from them, don’t know if they are on track, and don’t have your support to do their job well, don’t be surprised by underperformance.   


If you want your team members to achieve more, here are 3 ways that you can support them towards fulfilling high expectations.


1.      Co-Create Goals

Rather than simply telling your people what you expect them to accomplish, review with them the organization’s mission, values, and goals; discuss why their role is valuable; and invite their ideas about what they could contribute towards fulfilling the company’s goals. Explore how their preferences can be aligned with the company’s needs and together develop meaningful goals. Your belief in their ability to add value at work encourages them to put their best foot forward. They are more likely to buy-in and achieve such co-created goals.   

 

2.      Be Clear on the Quality, Quantity, and Timeline for Achieving the Goals

Ensure the Co-Created Goals are clear. Doing better this year can be achieved by a 1% increase in sales but you might be expecting a 10% gain. As well as being clear about the quantity of results you expect, be specific about the quality required. State the measurable outcome you expect each day or month, and reinforce your expectation by monitoring performance. 

   

3.      Provide Frequent Feedback and Support

Setting high expectations, yet not acknowledging when they are achieved, demotivates your employees. If it is not important enough for you to praise their work, then their work must not really matter. When you find that the goals haven’t been met, talk with your employees to discover what prevented them from meeting your expectations and support them in overcoming these obstacles. When you demonstrate that the goals really matter and you believe they have the potential to meet your expectations, people will rise to the occasion.  Weekly manager-employee one-on-ones provide regular opportunities for the manager to lift their people up with praise and encouragement and for the employee to ask for guidance.

 

When managers have high expectations for their team members, believe in their capacity to contribute, and support them in overcoming hurdles along the way, their employees will be empowered to fulfill those expectations. Individuals, managers, and organizations win when managers engage their employees and support them to achieving meaningful goals.

The Futility of Leadership Perfection

By Cathie Leimbach • May 26, 2026
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable.  The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.