Inspiring Accountability
Cathie Leimbach • January 24, 2023
In your organization, how often are tasks not completed to your satisfaction and on time? For most of us this is a common reality. This article outlines important steps for helping your team members be accountable for regularly getting important work done well.
First, let’s look at a definition of accountability.
Accountability is where team members hold themselves and each other responsible for fulfilling their commitments in a positive and productive way.
Now, we’ll consider the steps a leader can follow to position their team and each team member for success.
- Clearly define the results you want achieved by when. Be very specific. For example, “Complete the first full draft of the annual report in Microsoft Word, including the layout, footers with page numbers, table of contents, and other introductory pages, and email the Word document to me by February 19, 2023, at 4:00 pm Central Time.”
- Ask your team member what training, resources, or help they may need to achieve this. Determine if you will provide this support or assign the work to someone else who is a better fit for it – and communicate your decision.
- Ask the person you are delegating this work to, “On a 1 to 10 scale with 10 being the highest, how committed are you to fulfilling this responsibility?” If they aren’t a 10, ask what they would need to be a 10. Work with them to fill the gaps, or if they really aren’t a right fit, assign the work to someone else.
- Collaborate with your team member to set up a monitoring timeline and method to check progress periodically along the way. This ensures there are opportunities for the team member to alert you to bottlenecks and seek help if necessary. Praise them for their progress, encourage them to try to solve problems along the way, and guide them in making effective decisions.
- Tell your team member to reach out to you for help if they can’t resolve challenges in a timely. Ask them to alert you whenever they discover something beyond their control that may delay the completion date or impact work quality.
- Celebrate their success when they achieve expectations! When people are acknowledged for doing the job well it builds their confidence and commitment, increasing their future success.
Yes, leaders have to be very intentional when delegating work and responsibilities. However, when we take the time to set the stage for accountability, more will get accomplished and everyone will experience stronger workplace morale.
Most leaders want stronger culture. Less silo thinking. Better accountability. More ownership. Healthier teamwork. Higher engagement. But culture rarely changes because of posters, slogans, or mission statements. It changes through thousands of conversations leaders have every week. That’s one reason Jim Brown’s book, The Imperfect CEO , stands out. Rather than focusing on leadership image, the book centers on the real work of building trust-centered organizations. Shari Seckler, CEO of PenFinancial Credit Union, wrote: “This book shows why collaboration and culture aren't soft – they're the backbone of lasting success.” Marc Jeffreys, President of Revision University, described it this way: “Jim Brown’s framework helps leaders foster environments where trust grows, purpose strengthens, and teams move forward together.” In our Conversational Management work, we consistently see that culture is shaped by how leaders handle everyday moments: difficult feedback missed expectations recognition conflict coaching conversations accountability discussions collaborative decision-making Employees usually decide whether they trust leadership based on these interactions far more than company messaging. That’s why books like The Imperfect CEO matter. They remind leaders that organizational health is not built through perfection. It is built through clarity, humility, consistency, and meaningful conversations repeated over time. If you lead people, this book deserves your attention. Order your copy today.
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable. The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!