Create Clarity

Cathie Leimbach • April 8, 2020
five hands clasped in a circle

In Patrick Lencioni’s book, The Advantage , he outlines four disciplines of leading a healthy, successful organization or team. Team leaders who are intentional about leading in this disciplined manner will build teams who reach their goals and whose members experience job satisfaction.

Let’s look at the second discipline: Create Clarity.

Organizational and team leaders must be crystal clear about the group’s purpose, values, and workplace priorities. In Built to Last , Collins and Porras shared that when people grasp the purpose of the organization they are positioned to focus on the why of their work, and this leads to increased focus, commitment, and results.

If the leaders don’t agree on the purpose and priorities, how are the rest of the team members to be aligned? In The Four Disciplines of Execution by McChesney, Covey, and Huling, they share that when members of the senior management team are asked to list the organization’s top three priorities for the year it is fairly common for the lists to be completely different. If each manager is expressing different expectations to their downlines, it is little wonder that front-line employees are heading in different directions.

It takes time for the leadership team to Create Clarity , but without the leaders all being on the same page there are no common goals. And when team members aren’t heading in the same direction the organization’s efforts are disjointed, yielding mediocre results at best. Effective leaders do the difficult work of Creating Clarity to focus the organization and its resources, building a team that is positioned to achieve the organization’s goals.

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The Workplace Has Changed. Has Your Leadership?

By Cathie Leimbach • July 21, 2026
There was a time when many employees expected to spend most of their careers with one organization. Job security, pensions, and long-term loyalty often kept people in the same company for decades. Today's workforce thinks differently. Millennials and Gen Z expect to build careers—not necessarily with one employer. If they don't see opportunities to learn, grow, contribute, and advance, they'll find them somewhere else. Research consistently shows that younger employees are looking for more than a paycheck. They want managers they trust, meaningful work, opportunities to develop, flexibility when possible, and a workplace where they feel respected, supported, and heard. Gallup reports that 87% of Millennials say professional development is important to their job satisfaction. Combined with growing expectations for work-life balance and a positive workplace culture, it's no surprise that organizations relying primarily on compensation to retain employees continue to struggle with turnover. The encouraging news is that leaders influence most of what keeps people engaged.  Managers who hold meaningful conversations, clarify expectations, recognize contributions, coach for growth, and genuinely care about their employees create workplaces where people want to stay. They build trust, strengthen engagement, and help employees grow, succeed, and see a future with the organization. Today's retention isn't driven by job security or loyalty alone. It's driven by a workplace experience where employees are growing, supported by leaders they trust, and confident their contributions matter. Download our Retention Conversation Guide to discover practical ways to strengthen trust, engagement, and retention—one leadership conversation at a time. Conversation is where leadership happens.

Feedback Isn't a Download. It's a Dialogue.

By Cathie Leimbach • July 14, 2026
Most leaders know they should give feedback. Yet many avoid it. Not because they don't care, but because they worry they'll discourage someone, create conflict, or say the wrong thing. Unfortunately, when feedback is delayed, vague, or avoided, employees don't feel supported—they feel uncertain. Research highlighted in a recent McKinsey Quarterly article found that employees who receive regular, specific feedback are significantly more engaged than those who don't. The problem isn't that employees dislike feedback. They dislike feedback that feels judgmental, unclear, or disconnected from their growth. The strongest leaders understand something important: Feedback isn't a download. It's a dialogue. When leaders approach feedback as an employee development conversation rather than a list of mistakes, people become more open to hearing hard truths and more motivated to improve. Effective feedback communicates two powerful messages at the same time: I respect you. I believe you can grow. That combination changes everything. The best leaders don't simply evaluate past performance; they help employees see future potential. Rather than focusing only on what went wrong, they provide feedforward —guidance on what someone can do to become even more successful. High-performing organizations understand a simple truth: Improvement requires input. The question for leaders isn't whether to give feedback. It's whether our feedback leaves people feeling smaller—or stronger. Feedback doesn't change people. Better conversations do. Download our one-page guide: 5 Practices That Turn Feedback Into Growth Learn five practical ways to make every feedback conversation more productive, more encouraging, and more likely to inspire lasting growth. Conversation is where leadership happens