Create Clarity

Cathie Leimbach • April 8, 2020
five hands clasped in a circle

In Patrick Lencioni’s book, The Advantage , he outlines four disciplines of leading a healthy, successful organization or team. Team leaders who are intentional about leading in this disciplined manner will build teams who reach their goals and whose members experience job satisfaction.

Let’s look at the second discipline: Create Clarity.

Organizational and team leaders must be crystal clear about the group’s purpose, values, and workplace priorities. In Built to Last , Collins and Porras shared that when people grasp the purpose of the organization they are positioned to focus on the why of their work, and this leads to increased focus, commitment, and results.

If the leaders don’t agree on the purpose and priorities, how are the rest of the team members to be aligned? In The Four Disciplines of Execution by McChesney, Covey, and Huling, they share that when members of the senior management team are asked to list the organization’s top three priorities for the year it is fairly common for the lists to be completely different. If each manager is expressing different expectations to their downlines, it is little wonder that front-line employees are heading in different directions.

It takes time for the leadership team to Create Clarity , but without the leaders all being on the same page there are no common goals. And when team members aren’t heading in the same direction the organization’s efforts are disjointed, yielding mediocre results at best. Effective leaders do the difficult work of Creating Clarity to focus the organization and its resources, building a team that is positioned to achieve the organization’s goals.

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#theadvantage

People Give More When They Know Why Their Work Matters

By Cathie Leimbach • August 4, 2026
Most employees know what they are expected to do each day. Far fewer fully understand why their work matters or how it contributes to the organization's success. Yet that understanding is one of the most powerful drivers of engagement, commitment, and performance. Gallup research consistently shows that employees who feel connected to their organization's mission and purpose are significantly more engaged, while highly engaged teams achieve stronger productivity, profitability, customer satisfaction, and retention. When people understand how their individual responsibilities help customers, coworkers, and the organization succeed, their work becomes more than a list of tasks—it has meaning. Supervisors play the key role in creating that understanding. A job description explains what to do. Leadership conversations explain why it matters. They help employees see how quality, safety, customer service, teamwork, and continuous improvement all connect to the organization's goals. As work changes, priorities shift, or new challenges arise, supervisors who communicate openly help employees understand not only what is changing, but why those changes matter. Questions, discussion, and regular feedback replace assumptions with clarity and build trust. Employees who understand the purpose behind their work are more likely to make good decisions, solve problems, take initiative, and remain committed during difficult times. They also appreciate knowing that their organization is willing to invest in their future through learning and career development opportunities, even if promotion is not immediate. When supervisors consistently connect daily work to a larger purpose through meaningful conversations, employees gain direction, confidence, and motivation. They don't simply complete tasks—they understand the difference they make. And that understanding creates a workplace where engagement, performance, and retention naturally grow. Need Help with a Difficult Workplace Conversation? Great leadership doesn't happen by accident—it happens one conversation at a time. Join our FREE Workplace Conversations Clinic on the 3rd Monday of every month , from 3:00–3:30 p.m. , beginning August 17 . When you're wondering how to handle a workplace people challenge, join the Workplace Conversations Clinic to run it by Cathie Leimbach and other attendees. Join the Workplace Conversations Clinic Conversation is where leadership happens.

Leaders Who Help People Thrive

By Cathie Leimbach • July 28, 2026
From uncertainty to confident, supportive leadership conversations