Consistency Magnifies Trust

Cathie Leimbach • September 6, 2022

“It’s the little things – done consistently – that make the biggest difference,” says David Horsager. “If I am overweight, it is because I have eaten too many calories over time, not because I ate too much yesterday. It is the same in business. The little things done consistently make for a higher level of trust and better results.”

Consistency is the critical driver for success. Being consistent means dedicating yourself to your goals and staying focused on the things and activities needed to achieve your goals. Consistency requires a long-term commitment from you and involves sustained effort in doing actions repeatedly until you achieve your goals. 

Discipline, accountability, and responsibility are all parts of staying consistent. Why is it so difficult to stay focused, to be disciplined, to hold ourselves accountable, and to exercise personal responsibility? 

One of the reasons is that the world around us and technology provide so many distractions that people don’t stay focused on their priorities. Another is that most people don’t have a focus because they haven’t been intentional about deciding what they want to do in life, what they want to accomplish. 

Let’s look at a few aspects of being consistent.

  1. Set Clear Goals – Determine the priorities in your life and define them in measurable ways. For example, if one of your priorities is to be a high performer at a job you love, you may set a goal for sales, client retention, average customer satisfaction, and/or your performance feedback rating. 
  2. Create a Plan to Achieve Your Goals – Write down all the things you need to do to achieve each goal. How much time will each take? How frequently do they have to be done? When will you do each of them. Create a schedule for each day, week, or month and enter all of the things you need to do to achieve success.
  3. Follow Your Plan – Now is the time to demonstrate consistency. Live in the present. Every day, week, and month, do the things on your schedule. Discipline yourself to follow the plan. Find an accountability partner who will check in with regularly to acknowledge your progress or get you back on track. Take responsibility when you fall behind due to your lack of follow-through.
  4. Review and Adjust – Evaluate the progress you are making towards your goal. If you haven’t been following it, what do you need to do to increase your consistency. If you are regularly implementing your plan but not making enough progress, what changes could improve your results? Revise your plan and consistently follow the new plan.  If you discover your goal is unrealistic, revise the goal and modify your plan.

When people see that you are clear on your priorities and consistently working towards achieving your goals, they will see you as trustworthy. Your track record of trust will be built over time; there is no other way to lasting success. Deliver the same quality of results every time and you will maintain trust.

Speaking Up Is Not Defiance. It's Duty.

By Cathie Leimbach • June 23, 2026
Most leaders say they want employees to speak up. They want people who spot risks, question assumptions, and help the organization make better decisions. Yet many employees hesitate to do exactly that. Why? Because leaders often respond to speaking up as if the speaker is complaining, criticizing or resisting. When people fear being viewed as difficult, they stop sharing what they see. The organization loses valuable information, ideas, and perspectives. A recent McKinsey article found that teams with high psychological safety are two to three times more likely to generate breakthrough ideas. When people feel safe speaking up, better thinking follows. The best leaders understand a simple truth: Speaking up is not defiance. It's duty. When employees question assumptions, raise concerns, or offer a different perspective, they are helping the team avoid blind spots and make stronger decisions. That's why effective leaders don't merely tolerate speaking up—they invite it. They ask: What are we not seeing? What assumptions are we making? Who might see this differently? What information are we missing? Just as importantly, they respond with curiosity instead of defensiveness. They thank people for expressing their perspective. They explain how input influenced decisions. They make speaking up safe. Because organizations don't improve when everyone agrees. They improve when people feel responsible for helping the team see what others may have missed. In healthy organizations, speaking up isn't rebellion. It's responsibility. It's duty. Leadership Reflection Think about your last leadership team meeting. Did people simply agree? Or did someone help the team see something it otherwise would have missed? Download 5 Questions That Surface Better Thinking and make speaking up a productive part of how your team thinks, decides, and performs.

Put Your Brain in Gear When Using AI

By Cathie Leimbach • June 16, 2026
Artificial Intelligence is becoming a powerful workplace tool. It can summarize information, analyze data, draft content, and generate ideas in seconds. But there is a growing risk leaders need to recognize: AI can sound convincing even when it is wrong. In an article by Erica Dhawan, she describes a legal case where attorneys used ChatGPT to help prepare a court filing. The brief looked professional, the reasoning seemed logical, and the citations appeared legitimate. There was only one problem: several of the cited cases did not exist. The AI had fabricated them. The danger wasn't carelessness. It was trust. Because the information was presented clearly, confidently, and professionally, nobody stopped to question it. Psychologists call this the "fluency heuristic"—our tendency to assume information is accurate when it is easy to process and sounds credible. As leaders, we cannot allow polished answers to replace critical thinking. When you find yourself thinking, "This is too good to be true," put your brain in gear. Dig deeper. Investigate. Verify the facts. Ask what assumptions were made, what information might be missing, and what evidence supports the conclusion. AI can be an incredible assistant. It should never become a substitute for judgment. The smooth answer is not always the wrong one—but it is often the one that deserves the most scrutiny. Before You Act, Verify. The biggest risk with AI isn't bad information. It's believable information that's wrong. That's why we created the AI Verification Checklist for Leaders —a simple 5-minute tool designed to help leaders challenge assumptions, identify missing information, verify conclusions, and make better decisions before acting on AI-generated recommendations. Download the free AI Verification Checklist for Leaders and start asking better questions before making important decisions.