Connection Extends Trust

Cathie Leimbach • August 23, 2022

“People want to follow, buy from, and be around those who are willing to connect,” says David Horsager. “Trust is all about relationships, and relationships are best built by establishing genuine connection. Develop the trait of gratitude, and you will be a magnet.”

No person is an island. Human beings are meant to live around other human beings. As Stephen R. Covey says, the highest level of human development is interdependence, not independence.  We are at our best when we can enjoy each other’s company and leverage each other’s strengths. 

We earn money when we provide a product or service that benefits others, and we pay for goods and services that others provide to us. When we connect well with other people – when we have positive, appreciative relationships with others – we benefit materially and emotionally. Connecting well with others extends trust and loyalty. We have a sense of security and peace knowing that we are part of a reliable community – that we don’t have to ‘go it alone’.

In the work world, we need to have good relationship skills to connect with customers, workplace colleagues, and vendors. Relationship skills strengthen our capability to be a leader, a follower, and a team member during tough times. Connection confidence and competence are critical to thriving in our interdependent society.

Marta Wilson, a Forbes Books author, suggests improving our interpersonal connections by:

  • Striking up conversations to develop formal and informal relationships with a diversity of coworkers.
  • Looking for small and large ways that we can be unified with coworkers, customers, and suppliers.
  • Recognizing other people’s value. Acknowledge their strengths and achievements. 
  • Setting a positive tone in our work environment to build a culture of support and empowerment. This provides a safe environment to try new things, making it easier for people to grow and change to help their organization achieve its goals and fulfill its mission.

Every day of our lives we rely on others in our family, our workplace, and our community. Positive connections with those around us build trust, which in turn, provides a sense of security and peace, increasing our quality of life.  

People Give More When They Know Why Their Work Matters

By Cathie Leimbach • August 4, 2026
Most employees know what they are expected to do each day. Far fewer fully understand why their work matters or how it contributes to the organization's success. Yet that understanding is one of the most powerful drivers of engagement, commitment, and performance. Gallup research consistently shows that employees who feel connected to their organization's mission and purpose are significantly more engaged, while highly engaged teams achieve stronger productivity, profitability, customer satisfaction, and retention. When people understand how their individual responsibilities help customers, coworkers, and the organization succeed, their work becomes more than a list of tasks—it has meaning. Supervisors play the key role in creating that understanding. A job description explains what to do. Leadership conversations explain why it matters. They help employees see how quality, safety, customer service, teamwork, and continuous improvement all connect to the organization's goals. As work changes, priorities shift, or new challenges arise, supervisors who communicate openly help employees understand not only what is changing, but why those changes matter. Questions, discussion, and regular feedback replace assumptions with clarity and build trust. Employees who understand the purpose behind their work are more likely to make good decisions, solve problems, take initiative, and remain committed during difficult times. They also appreciate knowing that their organization is willing to invest in their future through learning and career development opportunities, even if promotion is not immediate. When supervisors consistently connect daily work to a larger purpose through meaningful conversations, employees gain direction, confidence, and motivation. They don't simply complete tasks—they understand the difference they make. And that understanding creates a workplace where engagement, performance, and retention naturally grow. Need Help with a Difficult Workplace Conversation? Great leadership doesn't happen by accident—it happens one conversation at a time. Join our FREE Workplace Conversations Clinic on the 3rd Monday of every month , from 3:00–3:30 p.m. , beginning August 17 . When you're wondering how to handle a workplace people challenge, join the Workplace Conversations Clinic to run it by Cathie Leimbach and other attendees. Join the Workplace Conversations Clinic Conversation is where leadership happens.

Leaders Who Help People Thrive

By Cathie Leimbach • July 28, 2026
From uncertainty to confident, supportive leadership conversations