Commitment Raises Trust

Cathie Leimbach • August 16, 2022

“People believe in those who stand through adversity. History’s leaders who have made the biggest impact were willing sacrifice for the greater good.” Demonstrating commitment definitely speaks louder than words in raising trust.

Commitment raises trust because committed people are reliable. They can be trusted to be a team member, pull their weight, be at work every day, share their knowledge and skills, and get things done. This lets others know they aren’t alone.  They can count on help and support from the committed people around them.   Leaders know they can delegate work to committed people without needing to check in on their progress throughout the day. 

Yet, many people aren’t committed to their job or other responsibilities in their lives. And some who are committed to their work bring are in a negative mood much of the time, bringing down workplace morale. Let’s take a look at the components of commitment and how leaders can help employees develop positive commitment.

John Meyer and Natalie Allen developed the “Three Component Model of Commitment”. They suggest that there are three main factors that influence workplace commitment.

1.  Affection for your job – emotional commitment

Some people have a strong emotional attachment to the organization and a passion for the work they do. There is likely a connection between their personal values and goals and those of the organization. They truly want to work there.

2.   Fear of loss – continuance commitment

Some people, even though they do not enjoy their work or the workplace culture, are afraid to lose the known benefits of their current job because their next job might be even worse for them. They might have to take lower pay or accept poorer health insurance. They might not make any friends at their next job.  

3.  Sense of obligation to stay – normative commitment

Others, believe that staying with the same organization is the right thing to do. They believe in loyalty even if they struggle. They may feel obligated to stay because the organization has provided them with valuable training, even if they are so uninterested in their work that they have no workplace satisfaction.

The first factor, affection or passion for their job, is the one that drives employee engagement, builds morale, enhances workplace culture, and increases productivity. When leaders focus on developing engaged employees everyone benefits. This requires leaders to help employees understand how they can add value at work, provide clear expectations, praise workplace contributions, support skill development, and leverage employees’ interests and strengths by placing them in right-fit positions within the organization.

When leaders identify employees who may be there due to a fear of loss or a sense of obligation, it is particularly important to learn their strengths, provide work that better suits their interests, and help them identify aspects of their work which motivate them. This increases their affective commitment which reduces the impact of the other factors that keep them at their current job.

What can you do to increase your employees’ affection for their jobs so long-term employees add value and positivity to the workplace? Then their commitment to the organization will raise trust.

The Workplace Has Changed. Has Your Leadership?

By Cathie Leimbach • July 21, 2026
There was a time when many employees expected to spend most of their careers with one organization. Job security, pensions, and long-term loyalty often kept people in the same company for decades. Today's workforce thinks differently. Millennials and Gen Z expect to build careers—not necessarily with one employer. If they don't see opportunities to learn, grow, contribute, and advance, they'll find them somewhere else. Research consistently shows that younger employees are looking for more than a paycheck. They want managers they trust, meaningful work, opportunities to develop, flexibility when possible, and a workplace where they feel respected, supported, and heard. Gallup reports that 87% of Millennials say professional development is important to their job satisfaction. Combined with growing expectations for work-life balance and a positive workplace culture, it's no surprise that organizations relying primarily on compensation to retain employees continue to struggle with turnover. The encouraging news is that leaders influence most of what keeps people engaged.  Managers who hold meaningful conversations, clarify expectations, recognize contributions, coach for growth, and genuinely care about their employees create workplaces where people want to stay. They build trust, strengthen engagement, and help employees grow, succeed, and see a future with the organization. Today's retention isn't driven by job security or loyalty alone. It's driven by a workplace experience where employees are growing, supported by leaders they trust, and confident their contributions matter. Download our Retention Conversation Guide to discover practical ways to strengthen trust, engagement, and retention—one leadership conversation at a time. Conversation is where leadership happens.

Feedback Isn't a Download. It's a Dialogue.

By Cathie Leimbach • July 14, 2026
Most leaders know they should give feedback. Yet many avoid it. Not because they don't care, but because they worry they'll discourage someone, create conflict, or say the wrong thing. Unfortunately, when feedback is delayed, vague, or avoided, employees don't feel supported—they feel uncertain. Research highlighted in a recent McKinsey Quarterly article found that employees who receive regular, specific feedback are significantly more engaged than those who don't. The problem isn't that employees dislike feedback. They dislike feedback that feels judgmental, unclear, or disconnected from their growth. The strongest leaders understand something important: Feedback isn't a download. It's a dialogue. When leaders approach feedback as an employee development conversation rather than a list of mistakes, people become more open to hearing hard truths and more motivated to improve. Effective feedback communicates two powerful messages at the same time: I respect you. I believe you can grow. That combination changes everything. The best leaders don't simply evaluate past performance; they help employees see future potential. Rather than focusing only on what went wrong, they provide feedforward —guidance on what someone can do to become even more successful. High-performing organizations understand a simple truth: Improvement requires input. The question for leaders isn't whether to give feedback. It's whether our feedback leaves people feeling smaller—or stronger. Feedback doesn't change people. Better conversations do. Download our one-page guide: 5 Practices That Turn Feedback Into Growth Learn five practical ways to make every feedback conversation more productive, more encouraging, and more likely to inspire lasting growth. Conversation is where leadership happens