Commitment Raises Trust

Cathie Leimbach • August 16, 2022

“People believe in those who stand through adversity. History’s leaders who have made the biggest impact were willing sacrifice for the greater good.” Demonstrating commitment definitely speaks louder than words in raising trust.

Commitment raises trust because committed people are reliable. They can be trusted to be a team member, pull their weight, be at work every day, share their knowledge and skills, and get things done. This lets others know they aren’t alone.  They can count on help and support from the committed people around them.   Leaders know they can delegate work to committed people without needing to check in on their progress throughout the day. 

Yet, many people aren’t committed to their job or other responsibilities in their lives. And some who are committed to their work bring are in a negative mood much of the time, bringing down workplace morale. Let’s take a look at the components of commitment and how leaders can help employees develop positive commitment.

John Meyer and Natalie Allen developed the “Three Component Model of Commitment”. They suggest that there are three main factors that influence workplace commitment.

1.  Affection for your job – emotional commitment

Some people have a strong emotional attachment to the organization and a passion for the work they do. There is likely a connection between their personal values and goals and those of the organization. They truly want to work there.

2.   Fear of loss – continuance commitment

Some people, even though they do not enjoy their work or the workplace culture, are afraid to lose the known benefits of their current job because their next job might be even worse for them. They might have to take lower pay or accept poorer health insurance. They might not make any friends at their next job.  

3.  Sense of obligation to stay – normative commitment

Others, believe that staying with the same organization is the right thing to do. They believe in loyalty even if they struggle. They may feel obligated to stay because the organization has provided them with valuable training, even if they are so uninterested in their work that they have no workplace satisfaction.

The first factor, affection or passion for their job, is the one that drives employee engagement, builds morale, enhances workplace culture, and increases productivity. When leaders focus on developing engaged employees everyone benefits. This requires leaders to help employees understand how they can add value at work, provide clear expectations, praise workplace contributions, support skill development, and leverage employees’ interests and strengths by placing them in right-fit positions within the organization.

When leaders identify employees who may be there due to a fear of loss or a sense of obligation, it is particularly important to learn their strengths, provide work that better suits their interests, and help them identify aspects of their work which motivate them. This increases their affective commitment which reduces the impact of the other factors that keep them at their current job.

What can you do to increase your employees’ affection for their jobs so long-term employees add value and positivity to the workplace? Then their commitment to the organization will raise trust.

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.

Why Some Companies Attract More Job Applicants Than They Need

By Cathie Leimbach • May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants