Commitment Raises Trust

Cathie Leimbach • August 16, 2022

“People believe in those who stand through adversity. History’s leaders who have made the biggest impact were willing sacrifice for the greater good.” Demonstrating commitment definitely speaks louder than words in raising trust.

Commitment raises trust because committed people are reliable. They can be trusted to be a team member, pull their weight, be at work every day, share their knowledge and skills, and get things done. This lets others know they aren’t alone.  They can count on help and support from the committed people around them.   Leaders know they can delegate work to committed people without needing to check in on their progress throughout the day. 

Yet, many people aren’t committed to their job or other responsibilities in their lives. And some who are committed to their work bring are in a negative mood much of the time, bringing down workplace morale. Let’s take a look at the components of commitment and how leaders can help employees develop positive commitment.

John Meyer and Natalie Allen developed the “Three Component Model of Commitment”. They suggest that there are three main factors that influence workplace commitment.

1.  Affection for your job – emotional commitment

Some people have a strong emotional attachment to the organization and a passion for the work they do. There is likely a connection between their personal values and goals and those of the organization. They truly want to work there.

2.   Fear of loss – continuance commitment

Some people, even though they do not enjoy their work or the workplace culture, are afraid to lose the known benefits of their current job because their next job might be even worse for them. They might have to take lower pay or accept poorer health insurance. They might not make any friends at their next job.  

3.  Sense of obligation to stay – normative commitment

Others, believe that staying with the same organization is the right thing to do. They believe in loyalty even if they struggle. They may feel obligated to stay because the organization has provided them with valuable training, even if they are so uninterested in their work that they have no workplace satisfaction.

The first factor, affection or passion for their job, is the one that drives employee engagement, builds morale, enhances workplace culture, and increases productivity. When leaders focus on developing engaged employees everyone benefits. This requires leaders to help employees understand how they can add value at work, provide clear expectations, praise workplace contributions, support skill development, and leverage employees’ interests and strengths by placing them in right-fit positions within the organization.

When leaders identify employees who may be there due to a fear of loss or a sense of obligation, it is particularly important to learn their strengths, provide work that better suits their interests, and help them identify aspects of their work which motivate them. This increases their affective commitment which reduces the impact of the other factors that keep them at their current job.

What can you do to increase your employees’ affection for their jobs so long-term employees add value and positivity to the workplace? Then their commitment to the organization will raise trust.

Culture Is Built in Conversations

By Cathie Leimbach • June 2, 2026
Most leaders want stronger culture. Less silo thinking. Better accountability. More ownership. Healthier teamwork. Higher engagement. But culture rarely changes because of posters, slogans, or mission statements. It changes through thousands of conversations leaders have every week. That’s one reason Jim Brown’s book, The Imperfect CEO , stands out. Rather than focusing on leadership image, the book centers on the real work of building trust-centered organizations. Shari Seckler, CEO of PenFinancial Credit Union, wrote:  “This book shows why collaboration and culture aren't soft – they're the backbone of lasting success.” Marc Jeffreys, President of Revision University, described it this way: “Jim Brown’s framework helps leaders foster environments where trust grows, purpose strengthens, and teams move forward together.” In our Conversational Management work, we consistently see that culture is shaped by how leaders handle everyday moments: difficult feedback missed expectations recognition conflict coaching conversations accountability discussions collaborative decision-making Employees usually decide whether they trust leadership based on these interactions far more than company messaging. That’s why books like The Imperfect CEO matter. They remind leaders that organizational health is not built through perfection. It is built through clarity, humility, consistency, and meaningful conversations repeated over time. If you lead people, this book deserves your attention. Order your copy today.

The Futility of Leadership Perfection

By Cathie Leimbach • May 26, 2026
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable.  The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!