Where is Your Business Heading in 2022?

Cathie Leimbach • January 4, 2022

You have likely thought about where you wish your business to head in 2022. But have you thought about HOW it is going to get there? 


A wish without a plan is just a dream.  Our default approach tends to be to continue doing what we have always done, which gets the same results as we have always been getting. If your wish is to achieve different results in 2022, it is necessary to be intentional about doing work differently.  


You may not see how you can take a day or two to develop a 2022 plan for your business.  However, spending a few hours to outline your business strategy for the year is essential if you really wish to achieve more during the 12 months ahead. 


First, write down how you will measure your business success this year. What dollar amount of revenue or profit are you aiming for? Choose an amount that balances your desire for growth with what is realistically possible.  You may wish to measure your success by the number of clients you retain or the number you gain. Employee morale or employee retention might be one of your success factors.  If you list several potential metrics, select the 1, 2, or 3 that you will focus on for the year. Achieving desired results requires us to focus on our priorities. If we give equal attention to more than three priorities, we dilute our energy and resources so much that we will be lucky to achieve even one of these important goals.


Second, review last year’s business practices and consider what you will continue and what changes would be beneficial.

  • Write down actions you will continue doing to support this year’s success. 
  • Jot down the actions you will stop doing, the things you did last year that hindered your success or won’t help you achieve the success you want in 2022.  For example, maybe you were spending five hours per week developing relationships in an industry you haven’t been serving. Despite your diligence, not only did you not get clients, you didn’t even get leads. It might be best for you to stop pursuing clients in that industry.
  • Jot down actions you will start doing. What new activities do you think could help you achieve your 2022 goals? For example, what industries are you currently serving well? In which of them is the market not saturated? Perhaps you should be devoting your relationship development efforts here.

 

Third, review your priority goals and the actions you think you might stop or start. Decide one, two, or three of these changes that could have significant impact on achieving your priority goals and are feasible to implement in your organization. Perhaps there is one thing you will stop doing and two things you will start doing.  Just as we dilute our efforts too much if we focus on more than three business results, we will have little success in changing our actions if we focus on changing our behavior in more than three areas. 

 

Fourth, determine how you will monitor your progress towards achieving your priority goals and making critical changes. Decide how and when you will report progress to your team.

 

Fifth, communicate your brief business plan to all members of your team. Share your one to three priority goals and your one to three areas of change. Most people are resistant to change so it is important to change just a few things at a time. Maintain stability for you and your team members by continuing with several of your most effective business practices from recent years.  Follow through with your monitoring and communication plan all year long so your team members see the benefits of doing the hard work involved with change and focusing on desired organizational goals.

 

Best wishes for 2022 to you and the work and people you lead!

Why New Tools Don’t Change Behavior

By Cathie Leimbach • January 27, 2026
New tools promise big results. New software, dashboards, and systems all look great on paper. But months later, many leaders are still asking, “Why hasn’t much changed?” Because tools don’t change behavior — leadership does. A system can organize work, but it can’t create ownership. It can’t set expectations. It can’t follow through. Without strong leadership habits, even the best tools just make problems more visible. What really drives results? Clear expectations Consistent follow-through Helpful feedback Leaders who model the right behavior When those are missing, people work around the tool instead of with it. Adoption drops. Frustration rises. And the old problems stay. So the better question isn’t, “What tool do we need next?” It’s, “Do our leadership habits support the results we expect?”  👉 Join our 60-minute Leadership Conversation to explore the habits that actually drive performance.

If Nothing Changes, What Will This Cost?

By Cathie Leimbach • January 20, 2026
When things feel “manageable,” leaders often continue with status quo. People are busy. Work gets done. But small issues quietly add up. Rework becomes normal. Deadlines stretch. Decisions take longer. None of it feels like a crisis, but together it eats away at time, energy, and profit. Inconsistent leadership makes it worse. When expectations change from day to day or from one manager to another, people stop giving their best. Some coast. Some get frustrated. Some start looking elsewhere. Turnover rises, along with hiring and training costs. The warning signs are usually right in front of us: Work keeps getting redone. Managers avoid tough conversations around poor performance. Good people are doing less than they could. Progress feels slower than it should. The real question isn’t, “Can we live with this?” It’s, “What is this costing us if nothing changes?” 👉 Join our 60-minute Leadership Conversation to explore how today’s patterns may be impacting your results — and what small shifts could make a big difference.