Where is Your Business Heading in 2022?

Cathie Leimbach • January 4, 2022

You have likely thought about where you wish your business to head in 2022. But have you thought about HOW it is going to get there? 


A wish without a plan is just a dream.  Our default approach tends to be to continue doing what we have always done, which gets the same results as we have always been getting. If your wish is to achieve different results in 2022, it is necessary to be intentional about doing work differently.  


You may not see how you can take a day or two to develop a 2022 plan for your business.  However, spending a few hours to outline your business strategy for the year is essential if you really wish to achieve more during the 12 months ahead. 


First, write down how you will measure your business success this year. What dollar amount of revenue or profit are you aiming for? Choose an amount that balances your desire for growth with what is realistically possible.  You may wish to measure your success by the number of clients you retain or the number you gain. Employee morale or employee retention might be one of your success factors.  If you list several potential metrics, select the 1, 2, or 3 that you will focus on for the year. Achieving desired results requires us to focus on our priorities. If we give equal attention to more than three priorities, we dilute our energy and resources so much that we will be lucky to achieve even one of these important goals.


Second, review last year’s business practices and consider what you will continue and what changes would be beneficial.

  • Write down actions you will continue doing to support this year’s success. 
  • Jot down the actions you will stop doing, the things you did last year that hindered your success or won’t help you achieve the success you want in 2022.  For example, maybe you were spending five hours per week developing relationships in an industry you haven’t been serving. Despite your diligence, not only did you not get clients, you didn’t even get leads. It might be best for you to stop pursuing clients in that industry.
  • Jot down actions you will start doing. What new activities do you think could help you achieve your 2022 goals? For example, what industries are you currently serving well? In which of them is the market not saturated? Perhaps you should be devoting your relationship development efforts here.

 

Third, review your priority goals and the actions you think you might stop or start. Decide one, two, or three of these changes that could have significant impact on achieving your priority goals and are feasible to implement in your organization. Perhaps there is one thing you will stop doing and two things you will start doing.  Just as we dilute our efforts too much if we focus on more than three business results, we will have little success in changing our actions if we focus on changing our behavior in more than three areas. 

 

Fourth, determine how you will monitor your progress towards achieving your priority goals and making critical changes. Decide how and when you will report progress to your team.

 

Fifth, communicate your brief business plan to all members of your team. Share your one to three priority goals and your one to three areas of change. Most people are resistant to change so it is important to change just a few things at a time. Maintain stability for you and your team members by continuing with several of your most effective business practices from recent years.  Follow through with your monitoring and communication plan all year long so your team members see the benefits of doing the hard work involved with change and focusing on desired organizational goals.

 

Best wishes for 2022 to you and the work and people you lead!

Psychological Safety Isn’t About Smooth Sailing — It’s About Real Growth

By Cathie Leimbach • December 2, 2025
When people hear “psychological safety,” they often imagine a workplace where everything feels easy and conflict-free. But that’s not what true psychological safety is — and it’s not what high-performing teams need. As leadership expert R. Michael Anderson points out, work and life include tough days, unexpected problems, and moments that stretch us. A psychologically safe workplace doesn’t remove those realities. Instead, it gives people the confidence and support to face them. A safe workplace is one where employees can struggle without fear of embarrassment… try new skills without being put down… ask questions, make mistakes, and keep moving forward. It’s a place where people know their leader is behind them — not by preventing discomfort, but by helping them learn through it. Psychological safety isn’t about coddling or creating a predictable bubble. Real safety looks like this: · You may hear difficult feedback, but it helps you grow. · You are encouraged to take risks, and supported when you slip. · You are stretched beyond your comfort zone, and guided along the way. When leaders create this balance — support plus stretch — people build resilience, confidence, and higher performance. To explore more of these ideas, visit R. Michael Anderson's website .

Thanksgiving: Beyond the Turkey and Thank-You Notes

By Cathie Leimbach • November 25, 2025
As leaders, we know Thanksgiving week is prime time for employee appreciation. But here's the thing—a generic "thanks everyone" email hits differently for different people. Dr. Paul White's research on the 5 Languages of Appreciation in the Workplace offers a smarter approach. Just like people receive love differently, your team members feel valued in distinct ways: through words of affirmation, quality time, acts of service, tangible gifts, or physical touch (think handshakes and high-fives in professional settings). That all-star on your team? She might light up from a handwritten note praising her specific contributions. Your behind-the-scenes problem-solver might feel more appreciated if you help him out by clearing his schedule for an afternoon so he can tackle his backlog. This Thanksgiving, skip the one-size-fits-all approach. Take ten minutes to consider how each team member prefers to be recognized. It's not about grand gestures—it's about matching your gratitude to what actually resonates with each individual. When appreciation lands in someone's preferred language, it doesn't just feel nice. It builds loyalty, boosts morale, and reminds people why they show up every day. That's something worth being thankful for. Curious about what languages are preferred? Click here to learn more!