Where is Your Business Heading in 2022?

Cathie Leimbach • January 4, 2022

You have likely thought about where you wish your business to head in 2022. But have you thought about HOW it is going to get there? 


A wish without a plan is just a dream.  Our default approach tends to be to continue doing what we have always done, which gets the same results as we have always been getting. If your wish is to achieve different results in 2022, it is necessary to be intentional about doing work differently.  


You may not see how you can take a day or two to develop a 2022 plan for your business.  However, spending a few hours to outline your business strategy for the year is essential if you really wish to achieve more during the 12 months ahead. 


First, write down how you will measure your business success this year. What dollar amount of revenue or profit are you aiming for? Choose an amount that balances your desire for growth with what is realistically possible.  You may wish to measure your success by the number of clients you retain or the number you gain. Employee morale or employee retention might be one of your success factors.  If you list several potential metrics, select the 1, 2, or 3 that you will focus on for the year. Achieving desired results requires us to focus on our priorities. If we give equal attention to more than three priorities, we dilute our energy and resources so much that we will be lucky to achieve even one of these important goals.


Second, review last year’s business practices and consider what you will continue and what changes would be beneficial.

  • Write down actions you will continue doing to support this year’s success. 
  • Jot down the actions you will stop doing, the things you did last year that hindered your success or won’t help you achieve the success you want in 2022.  For example, maybe you were spending five hours per week developing relationships in an industry you haven’t been serving. Despite your diligence, not only did you not get clients, you didn’t even get leads. It might be best for you to stop pursuing clients in that industry.
  • Jot down actions you will start doing. What new activities do you think could help you achieve your 2022 goals? For example, what industries are you currently serving well? In which of them is the market not saturated? Perhaps you should be devoting your relationship development efforts here.

 

Third, review your priority goals and the actions you think you might stop or start. Decide one, two, or three of these changes that could have significant impact on achieving your priority goals and are feasible to implement in your organization. Perhaps there is one thing you will stop doing and two things you will start doing.  Just as we dilute our efforts too much if we focus on more than three business results, we will have little success in changing our actions if we focus on changing our behavior in more than three areas. 

 

Fourth, determine how you will monitor your progress towards achieving your priority goals and making critical changes. Decide how and when you will report progress to your team.

 

Fifth, communicate your brief business plan to all members of your team. Share your one to three priority goals and your one to three areas of change. Most people are resistant to change so it is important to change just a few things at a time. Maintain stability for you and your team members by continuing with several of your most effective business practices from recent years.  Follow through with your monitoring and communication plan all year long so your team members see the benefits of doing the hard work involved with change and focusing on desired organizational goals.

 

Best wishes for 2022 to you and the work and people you lead!

The Deadline Only You Knew About

By Cathie Leimbach • October 20, 2026
"When you get a chance." Kelly meant Wednesday. Alex heard next week. The report needed fixing. Alex had said he'd take care of it. So, when she opened the file before Thursday's meeting, she expected to see the changes. They weren't there. "I thought you meant next week," Alex said. "And I wasn't sure which sections you wanted changed." Kelly was frustrated. This wasn't the first time something had slipped. But as she replayed their conversation, she remembered what she'd actually said: "Can you tidy this up when you get a chance?" She had a deadline in mind. She knew exactly what needed changing. She hadn't told Alex either one. The Symptom Missed deadlines. Quiet resentment. The thought, "This isn't the first time." It's hard to hold someone accountable for an expectation that was never stated. Too often, when a leader’s expectation isn’t met, they think, "my team members just don't follow through" or "I shouldn't have to chase people." Yet, the problem is often that the leader didn’t communicate clearly. Requests like "Keep me updated," "Make this a priority", and "Be more proactive" may feel clear in your mind when you say it. But others may leave the conversation with a very different picture in their mind. Then, leaders are frustrated when the result doesn't match their intention. The Tip Healthy accountability starts with a shared understanding of what needs to happen. It continues when you follow up on what was agreed to. Before you finish your next conversation about a task, make sure you've settled four things: What needs doing What the desired result includes Who will do it When it is to be done by After you have clearly stated your expectations, ask the other person to state the specifics of the assignment. Give them an opportunity to raise questions or discuss competing demands. Kelly could have said: "Alex, please update the sales figures and add a short summary of what's changed since last month. I need it by Wednesday, October 28, at 3:00 pm so I can review it before Thursday's meeting. To be sure I explained the task well enough, please state what I asked you to do.” “What challenges might get in the way?" Then agree on what happens if a problem comes up: "If that timing looks too tight, let me know by Tuesday so we can work out the next step." Now there's a commitment you can both refer to. If Wednesday comes and the report isn't ready, Kelly can address it directly: "We agreed it would be ready by 3:00 today, and I haven't received it. What happened?" Clarity won't prevent every missed deadline. But it increases the chances that everyone is on the same page – and that your expectations will be met. When leaders make expectations clear and are open to employee questions and concerns, accountability becomes part of how the team works. Quality results become the norm. Conversation is Where Leadership Happens™ Do you wonder how to make your expectations clearer or how to avoid frustration when holding others accountable? Join Us on November 16  Join our Workplace Conversations Clinic on November 16 to practice setting clear expectations and following up when things slip. You could also have a chance to practice difficult conversations within your team. Reserve your place → HERE

They Can't Read Your Mind. Tell Them You Appreciate Them.

By Cathie Leimbach • October 13, 2026
"I thought you knew I appreciated your work." Kate hadn't planned to say those words in a one-to-one. But when a team member told her, "I'm never quite sure whether you think I'm doing a good job," she was caught off guard. He was someone she relied on. He helped new colleagues settle in, handled difficult customers calmly, and often spotted problems before they got bigger. Of course she valued him. Then she tried to remember the last time she'd told him, and what she'd actually said. There was a quick "Thanks, everyone" at the end of a meeting. A "Great work" in a team email. But she couldn't recall ever telling him what she had noticed about his contribution. Kate had been worried about rising absences and a team that seemed less involved. Praise wouldn't explain or fix every issue. Still, this conversation raised a question she hadn't considered: how many people on her team were feeling their efforts weren’t noticed or appreciated? It's easy to assume people know we appreciate them, especially the ones who quietly get on with the job. We turn our attention to whatever needs fixing, and we don’t acknowledge the people who are doing good work. Meanwhile, people who never receive thanks start to wonder if they are noticed, pull back, stop offering their ideas, and start job hunting elsewhere. Try this week: Look for one contribution each person on your team is making . Tell them what you notice about their work and why it matters. Instead of simply saying, "Good job," try: "Thanks for staying ten minutes past shift change to walk Jamie through the new changeover on Line 3. She now knows exactly what to do instead of guessing." Three elements of meaningful praise are: Be specific. Name what they did and the effect it had. Keep it natural and proportionate. A quiet word can mean a lot. Recognition doesn’t have to be in front of the whole team. Let it stand on its own. Don’t add a "but" or a new request right after the positive feedback. Sincere, specific praise helps people feel seen. It builds rapport because you're showing you notice how they contribute, not just whether the task got done. And people are more likely to speak up and share ideas when they feel heard and connected to the people they work with.  Conversation is Where Leadership Happens™ How often does your appreciation go unspoken? Join our Workplace Conversations Clinic on October 19, 3:00 to 3:30 PM, live on Zoom. You'll practice giving praise that feels natural and helps people feel valued. You'll also have the chance to practice other difficult workplace conversations, from raising concerns to working through disagreements. Reserve your place here!