The Quadruple Bottom Line

Cathie Leimbach • January 18, 2022

In Ken Blanchard’s book, Leading at a Higher Level, he says that “In high performing organizations, everyone’s energy is focused on … four bottom lines – being the:

  • Employer of choice
  • Provider of choice
  • Investment of choice
  • Corporate citizen of choice.”


The Ken Blanchard Companies’ research reveals that the most important leadership function is “creating a motivating environment for your people”. This is the cornerstone of being the employer of choice. When employees work in a motivating environment, they are engaged at work; they pay attention to the quantity and quality of their work and provide great customer service.

 

When customers rate their satisfaction with customer service at 9 or 10, they will purchase 7 times as much from the company as when customer service is rated at 8 or lower. When customers are raving fans, the company becomes their provider of choice.


The strong revenue from raving fans yields strong profits. Investors want to be shareholders. Lenders offer favorable terms on loans to help the company grow or upgrade its facilities and equipment. The company becomes an investment of choice.


The financial health of the company increases its sustainability. It can operate with the long-term view in mind and it can be generous to the community. Healthy companies have the resources to make choices in favor of long-term environmental health and to support local non-profits and community development. They become a highly respected corporate citizen.  


And respected corporate citizens attract motivated employees, who serve customers well, yielding higher profit, and strengthening the organization’s presence in the community. The cycle continues.


How are your leaders creating a motivating environment to develop and retain engaged, productive employees who are essential to  the organization’s short-term and long-term success? What are you doing to equip your leaders to build a win/win/win/win reality in your organization? 

The Self-Discipline of a Growth Mindset

By Cathie Leimbach • April 15, 2025
A growth mindset means believing you can get smarter and develop new skills through hard work and practice. People with a growth mindset see challenges as opportunities to grow. On the other hand, a fixed mindset means thinking your talents and abilities cannot change much, no matter how hard you try. People with a growth mindset are more likely to exercise self-discipline to learn new behaviors. This helps us adapt to new opportunities. When we push ourselves to try different approaches, we open doors that would otherwise remain closed. This takes courage and commitment, especially at first when new ways of doing things feel uncomfortable or difficult. Our brains have amazing potential to change throughout our lives. When we repeatedly practice new skills or ways of thinking, our brain creates new pathways that make these actions easier over time. What once felt impossible can gradually become second nature.  The hard part is sticking with new behaviors long enough for them to become normal. This is where self-discipline comes in . By consistently practicing different approaches, what once required enormous effort eventually feels natural. This ability to adapt keeps us growing, helps us keep up with our changing world, and unlocks possibilities we might never have imagined.

Why Master Open-Ended Questions

By Cathie Leimbach • April 8, 2025
In today's busy workplace, asking good questions can make you better at your job. Open-ended questions—ones that need more than just "yes" or "no" answers—help you learn more and have better conversations with others. Research shows these questions really work. Gallup found that managers who use open-ended questions have 27% less employee turnover and 18% better productivity. These questions make team members feel safe to share their ideas. Harvard Business Review says that when bosses ask at least four open-ended questions in meetings, teams come up with 42% more creative solutions. By asking instead of telling, leaders get more ideas from everyone. McKinsey discovered that managers who are good at asking open-ended questions find 34% more opportunities for process improvement. These questions help spot problems and challenge old ways of thinking. These benefits go beyond just team conversations. The Journal of Applied Psychology found that salespeople who use open-ended questions with customers make 23% more sales. By better understanding what customers need, they can offer better solutions.  Learning to ask open-ended questions isn't just about talking better—it's a skill that helps you succeed in all parts of work. Click here for more information.
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