Start the Year by Finding Your Purpose

Cathie Leimbach • January 9, 2023

“If you can't figure out your purpose, figure out your passion. For your passion will lead you right into your purpose.”   T.D. Jakes

“If you have felt hopeless, hold on! Wonderful changes are going to happen in your life as you begin to live it on purpose.”  Rick Warren

We are all wired differently. We have different interests and different strengths. What one person finds tedious others love to do. When we are in flow or in the zone, using our strengths in an area of interest, we are happier and more successful. We have positive energy which contributes to a positive workplace culture and strong results.

Everyone has something to offer to this world.  When we figure out our passion – something that we love a lot – and determine how we can leverage this passion to serve others, we have found our purpose. This positions us to add great value to the world around us and enjoy doing it!

Many people can’t articulate their passion nor their purpose. They go through life day-by-day without a feeling of self-worth. They don’t feel inspired. Society misses out on what these individuals could offer the world around them.

If you don’t know your passion or purpose, this could be good time to identify them. Take time to think about the things you really enjoy and how these interests can be exercised in your work or life. Position yourself for a wonderful new year.

  1. Put on your thinking cap and jot down: 
  2. What you liked to do in your spare time when you were 10 to 12 years old
  3. What you like doing now
  4. What you would like to be doing more of

   2.  Review the three lists and identify a theme or interest that is common to 2 or 3 of your lists. This is likely a passion for you.

   3.  How could you add value to your organization, community, family, or friends by leveraging this passion?  This contribution to the world around you could be your purpose in life.


What will you do in 2023 to increase your joy in life by exercising your passion and purpose?

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.

Why Some Companies Attract More Job Applicants Than They Need

By Cathie Leimbach • May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants