Start the Year by Finding Your Purpose

Cathie Leimbach • January 9, 2023

“If you can't figure out your purpose, figure out your passion. For your passion will lead you right into your purpose.”   T.D. Jakes

“If you have felt hopeless, hold on! Wonderful changes are going to happen in your life as you begin to live it on purpose.”  Rick Warren

We are all wired differently. We have different interests and different strengths. What one person finds tedious others love to do. When we are in flow or in the zone, using our strengths in an area of interest, we are happier and more successful. We have positive energy which contributes to a positive workplace culture and strong results.

Everyone has something to offer to this world.  When we figure out our passion – something that we love a lot – and determine how we can leverage this passion to serve others, we have found our purpose. This positions us to add great value to the world around us and enjoy doing it!

Many people can’t articulate their passion nor their purpose. They go through life day-by-day without a feeling of self-worth. They don’t feel inspired. Society misses out on what these individuals could offer the world around them.

If you don’t know your passion or purpose, this could be good time to identify them. Take time to think about the things you really enjoy and how these interests can be exercised in your work or life. Position yourself for a wonderful new year.

  1. Put on your thinking cap and jot down: 
  2. What you liked to do in your spare time when you were 10 to 12 years old
  3. What you like doing now
  4. What you would like to be doing more of

   2.  Review the three lists and identify a theme or interest that is common to 2 or 3 of your lists. This is likely a passion for you.

   3.  How could you add value to your organization, community, family, or friends by leveraging this passion?  This contribution to the world around you could be your purpose in life.


What will you do in 2023 to increase your joy in life by exercising your passion and purpose?

If Employees Aren't Growing, Performance Isn't Either

By Cathie Leimbach • June 9, 2026
Most leaders want better performance. They want employees who take ownership, solve problems, adapt to change, and consistently deliver results. Yet Gallup reports that only 31% of employees are engaged at work. That means nearly 7 out of 10 employees are not fully applying their talents, effort, and initiative to their roles. The question leaders should be asking isn't simply: "Why aren't employees performing?" It's: "Are we developing people to perform at their best?" Gallup's latest research suggests many organizations may be falling behind. Nearly 6 in 10 CHROs say employee development is one of the areas where their organization struggles most. At the same time, fewer than half of U.S. employees have participated in training or education to build new skills for their current job. That gap creates risk. As AI, technology, customer expectations, and job responsibilities continue to evolve, employees cannot meet changing expectations with outdated skills. The impact is especially significant among high performers. Gallup found that organizations providing fewer development opportunities are more likely to lose their best people. The good news is that development doesn't require expensive programs or lengthy workshops. It starts with leaders who consistently: • Connect strengths to daily work • Clarify expectations • Provide meaningful feedback • Coach performance • Hold growth-focused conversations  One of the most effective ways leaders can support employee development is through regular 1-on-1 meetings with each direct report. These conversations create opportunities to coach, remove obstacles, align priorities, and discuss growth before problems become bigger issues. For practical ideas, read our resource: 5 Factors in Successful 1-on-1s . Organizations that thrive won't simply expect more from employees. They'll develop people so they can contribute more. Because when employees grow, performance grows with them.

Culture Is Built in Conversations

By Cathie Leimbach • June 2, 2026
Most leaders want stronger culture. Less silo thinking. Better accountability. More ownership. Healthier teamwork. Higher engagement. But culture rarely changes because of posters, slogans, or mission statements. It changes through thousands of conversations leaders have every week. That’s one reason Jim Brown’s book, The Imperfect CEO , stands out. Rather than focusing on leadership image, the book centers on the real work of building trust-centered organizations. Shari Seckler, CEO of PenFinancial Credit Union, wrote:  “This book shows why collaboration and culture aren't soft – they're the backbone of lasting success.” Marc Jeffreys, President of Revision University, described it this way: “Jim Brown’s framework helps leaders foster environments where trust grows, purpose strengthens, and teams move forward together.” In our Conversational Management work, we consistently see that culture is shaped by how leaders handle everyday moments: difficult feedback missed expectations recognition conflict coaching conversations accountability discussions collaborative decision-making Employees usually decide whether they trust leadership based on these interactions far more than company messaging. That’s why books like The Imperfect CEO matter. They remind leaders that organizational health is not built through perfection. It is built through clarity, humility, consistency, and meaningful conversations repeated over time. If you lead people, this book deserves your attention. Order your copy today.