Self-Reflection Questions for Personal Growth

Cathie Leimbach • October 1, 2024

Written by John Maxwell

Asking personal leadership questions is one of the most powerful and effective things you can do to improve your life and your leadership.

Great self-accountability questions often stem from a difficult situation in our lives. As people, our natural tendency when dealing with a challenge of some kind is to become frustrated. That moment of frustration presents us with a tremendous opportunity to ask self-leadership questions that help us leverage challenging situations.

John Maxwell calls these “crucible moments,” and they can be powerful teachers. We can up-level our leadership and make better choices in the moment by practicing self-reflective questions before responding.

Here are 3 simple guidelines for creating your own personal leadership questions (PLQs):

1.       Begin with “what” or “how” – avoid “why” “when” or “who.”

The word “why” in problem-solving or selling can be helpful. But when it comes to personal reflection, the “why” word can leave you powerless and feed victim thinking. Asking yourself “what” or “how” will stimulate more productivity.

 Example: “What did I love? What did I learn?”

 

2.       Contain an “I” – avoid “they,” “them” or “we.”

“I” questions enable you to be assertive and help you take responsibility for your own actions. Using “we” instead of “I” gives you an opportunity to pass the blame if something goes wrong. “I” questions also help you become aware of problematic or redundant behavior. You will take responsibility for your own thoughts when you use “I” questions.

 Example: “How is my heart? Do I love what I am doing?”


3.       Focus on action – avoid inaction.

Effective leaders make an intentional effort to prompt action in themselves through personal leadership questions. They gain insight through reflection and hold themselves accountable to turn insight into action. A question is only as productive as what it drives you to do. It’s important that we are honest with ourselves and then focus on how to grow.

Example: “How can I better live out my values in my day-to-day life?”

Nobody understands you better than you. But you have to be honest with yourself in order to grow.

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By Cathie Leimbach • June 2, 2026
Most leaders want stronger culture. Less silo thinking. Better accountability. More ownership. Healthier teamwork. Higher engagement. But culture rarely changes because of posters, slogans, or mission statements. It changes through thousands of conversations leaders have every week. That’s one reason Jim Brown’s book, The Imperfect CEO , stands out. Rather than focusing on leadership image, the book centers on the real work of building trust-centered organizations. Shari Seckler, CEO of PenFinancial Credit Union, wrote:  “This book shows why collaboration and culture aren't soft – they're the backbone of lasting success.” Marc Jeffreys, President of Revision University, described it this way: “Jim Brown’s framework helps leaders foster environments where trust grows, purpose strengthens, and teams move forward together.” In our Conversational Management work, we consistently see that culture is shaped by how leaders handle everyday moments: difficult feedback missed expectations recognition conflict coaching conversations accountability discussions collaborative decision-making Employees usually decide whether they trust leadership based on these interactions far more than company messaging. That’s why books like The Imperfect CEO matter. They remind leaders that organizational health is not built through perfection. It is built through clarity, humility, consistency, and meaningful conversations repeated over time. If you lead people, this book deserves your attention. Order your copy today.

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By Cathie Leimbach • May 26, 2026
Many leaders quietly carry the pressure that they are supposed to have every answer. Be decisive. Stay strong. Never show uncertainty. Keep pushing forward no matter what. The problem is that approach often creates distance inside organizations instead of trust. In The Imperfect CEO , which was released on May 19, Jim Brown challenges the idea that leadership effectiveness comes from appearing flawless. Instead, he makes the case that healthy organizations are built by leaders willing to lead with clarity, humility, accountability, and honesty. Larry Siff, CEO of Neptune Advisors and C-Level Community, shared this perspective: “In The Imperfect CEO , Jim Brown doesn’t shy away from the messy reality of being a real person in charge, yet he shows how that honesty becomes a source of organizational health.” Edna Lopez, former Senior Executive at Gateway and Amway, wrote: “In every organization I've led, one truth has been constant: culture determines whether strategy ever sees daylight. The Imperfect CEO gets to the heart of that reality.” That connection between leadership and culture is exactly why the ideas in this book matter. In Conversational Management, we often see organizations struggle , not because leaders lack intelligence or effort, but because communication patterns quietly create confusion, defensiveness, disengagement, or fear. The healthiest organizations usually are not led by leaders who are aiming for perfection. They are led by leaders who know perfection is elusive. They acknowledge their limitations and the benefits of team collaboration. They humbly create honest conversations, clear expectations, accountability, and trust — even when it feels uncomfortable.  The wait is over for a down-to-earth book that dares to reveal common leadership imperfections and provides support for enhancing leadership impact! The Imperfect CEO is now available!