Make Your 2021 Great!

Cathie Leimbach • January 7, 2021

One of the outcomes of 2020 for many of us was the opportunity to hit the “pause” button temporarily. It gave us some space to contemplate what worked and what didn’t pre-Covid. Yet, saying goodbye to 2020 hasn’t changed day-to-day life for most of us.

Saying hello to 2021 and embracing the New Year lets us write our own story for the next 12 months. The one thing we can all do is control how we react to the environment within which we work and live. A shift in mindset and some planning can provide an impetus to remain more positive and energized. 


We can decide to focus on the things that matter to us. What would you like to change about your life and your work? And what are a few actions you can take to create that change? The good news is that it isn’t complicated. You can create a simple plan in less than an hour. Selecting the high impact actions to take consistently will yield impactful results.


We’ve all fallen into the trap of New Year’s resolutions. Setting ourselves up for failure because the goals and habits we have identified are not sustainable. It isn’t easy to develop new habits.  We are most successful at achieving them when we work on no more than three areas of improvement and start small.


Here are some ways to get started:

  • Start with the end in mind. Identify what you really want to achieve and how you will get there. 
  • Decide what measures you will have in place to track progress. For example, one of my goals is business growth in 2021. I am monitoring progress by tracking the strategies I am using. And, adjusting if what I am doing is not working.
  • If you have a long list, pick the three most important or most doable ones to work on first.
  • State your desired result in each area.
  • Commit to 2 or 3 actions you will take every day or week towards achieving your desired result.
  • Track your progress daily or weekly.
  • Write down a reward that will motivate you to stay focused but won’t break the bank.


Here is an example from my 2021 action plan. I am focused on experiencing stronger connections with friends, family, and professional contacts. My overall intent is to feel more satisfied with my interpersonal relationships, so my measure will track my level of satisfaction each month.  Here is the breakdown of the actions:

  • Reach out to an extended family member, friend, neighbor, or community member every day.
  • Connect with two professional contacts weekly to stay in touch.
  • Ask how I can help and look for ways to make a positive impact.


I’ve already connected with several people this week and discovered ways to have physically distanced catchup conversations on the porch or during walks. Having phone conversations with my sister and my aunts and uncles during other walks helped me feel connected to my family. A Zoom call (yes, another one) with a business contact helped me catch up on business and personal news.

My satisfaction with relationships and connections has already risen. What a great reward for taking some very do-able actions consistently.


What parts of your work or personal life would you like to change in 2021? I encourage you not to stay stuck in wishing mode. Develop a goal and action step plan and implement it. Take control of your life and create your preferred future!


I would love to hear about the goals you set for 2021 and your progress towards achieving them!



If you wonder how your family or workplace could develop a plan for 2021, email me, and I will send you a group goal setting process that you can accomplish in an hour. If you might like someone to facilitate the development of a basic 2021 plan for your organization, set an appointment for us to talk. 

The Leadership Problem Most Companies Don’t Address

By Cathie Leimbach • May 19, 2026
Many organizations assume their biggest challenges are rapidly changing technology, customer retention, and employee initiative. But quite often, the root cause is people leadership problems. That’s one reason The Imperfect CEO by Jim Brown is so timely. Releasing today, May 19, the book explores how leaders build healthier organizations not by pretending to have all the answers, but by creating cultures grounded in trust, clarity, accountability, and meaningful conversations. Brian Besanceney, Chair, Board of Orlando Health, Inc., described the book this way: “Through vivid stories, real-world examples, and a model grounded in collaborative culture, Jim Brown gives leaders permission to wrestle honestly with the generational divides, misaligned targets, and cultural fractures that can too often sabotage high-potential organizations.” Greg Apple, CEO of Amgine.ai, connected the book to leadership beyond business alone: “In a fast-moving company, culture is everything. Jim Brown’s principles have helped our team lead with greater clarity and alignment. The Imperfect CEO distills those lessons brilliantly. Every leader should read it.” What stands out to me is how closely this book aligns with the principles behind Conversational Management. Healthy cultures are rarely built through policies alone. They are built through the quality of everyday leadership conversations — how expectations are clarified, how accountability is handled, how feedback is delivered, and how trust is strengthened over time. That’s why leadership development cannot stay theoretical. Culture changes conversation by conversation.  The Imperfect CEO is an easy-to-read business fable that illustrates common people leadership challenges and provides suggestions for overcoming them. Order your copy today and start building healthier leadership conversations inside your organization.

Why Some Companies Attract More Job Applicants Than They Need

By Cathie Leimbach • May 12, 2026
Chick-fil-A restaurants often receive far more job applications than they have openings. This is not luck. It is leadership. People apply where they believe they will be treated well. At Chick-fil-A, employees experience respectful communication, clear expectations, and leaders who support their success. That reputation spreads quickly through word of mouth. Leaders in these restaurants do simple things well. They ask questions before they assume. They listen to employees. They provide encouragement and clear direction. They notice good work and address problems in a helpful way. As a result, employees feel valued. They enjoy coming to work. They tell others. That is what attracts more applicants. Many organizations focus only on hiring. Strong organizations focus on how people are treated after they are hired. When leaders create a workplace where people feel respected, supported, and clear on what success looks like, something powerful happens: People stay. People perform. And more people want to join. This is what leadership really is. Would you like to see several leadership and culture practices Chick-fil-A uses to attract and keep quality employees? Click here to view: How Chick-fil-A Attracts Quality Applicants