Enhance Business Success by Building A Deep Bench

Cathie Leimbach • June 27, 2023

People often talk about the merits of sports teams having deep benches. Ensuring the teams’ players have a breadth and depth of skills is seen as preparing for a successful sports season, but many businesses aren’t following suit. Let’s consider how workplace managers could benefit from adopting some common practices of sports team coaches.


Sports coaches build deep benches by recruiting talented individuals, focusing on further development of their abilities, fostering a winning attitude, and instilling accountability. They prioritize enhancing individual skills and strategically rotating players to determine their best-fit position. Open communication and constructive feedback are emphasized, creating a collaborative environment where athletes feel valued and motivated. Coaches also encourage teamwork and learning from one another, promoting healthy competition and pushing everyone to excel.


When business leaders and managers follow suit, their organizations tend to flourish.  They hire people with potential and provide training and coaching to prepare them for success. They give them a variety of opportunities and monitor their performance to determine the best fit position for each position within the company. As a result, employees feel supported and are positioned to be successful, increasing employee loyalty and the company’s bottom line. 


When managers invest in developing people around them, they are ensuring operational continuity by having employees prepared to address unexpected challenges or promptly fill a vacant position. This mitigates the risk of spikes in workload or long vacancies in key positions. Development of a deep bench also fosters a culture of growth and development. People are equipped to be flexible, adaptable, and resilient allowing the company to quickly respond to market changes and seize emerging opportunities.


What is one thing you can do to build a deeper bench that will enhance your organization’s  success in our ever-changing business environment?

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